Sun Bum's Trust The Bum Tour: A Coast-to-Coast SPF Revolution

Sun Bum's Trust The Bum Tour: Promoting SPF Awareness Coast-to-Coast



This spring, Sun Bum is gearing up for its exciting Trust The Bum Tour, embarking on its first-ever nationwide journey to spread awareness about sun protection. Kicking off from New York City on April 19, 2025, the tour aims to transform sun safety into a daily routine for everyone it meets. As a part of Sun Bum's mission to ensure quality sun care becomes second nature, this roadshow is packed with engaging experiences and plenty of free goodies!

Tour Kickoff in New York City


The tour's debut event in New York City will feature a Taco Truck Takeover at SoHo. Locals can indulge in free tacos, receive complimentary Sun Bum products, and participate in sun safety education, all while enjoying the vibrant atmosphere of the city. A striking new mural of Sonny, Sun Bum's beloved mascot, will set the scene, making it a photo-worthy experience.

Spreading Good Vibes to 10 Cities


After the New York launch, the Trust The Bum Tour is set to travel across the U.S., reaching 10 unique cities, each hosting its tailored event. From fun activities like bocce ball games in Plano, Texas, to the lively Sonny's 2nd Line Parade in New Orleans, there will be something for everyone. Here’s a glimpse of the stops along the way:
  • - Charlotte, NC: April 25-27 at Tuck Fest
  • - Savannah, GA: May 2 at Savannah Bananas
  • - St. Augustine, FL: May 3 at Single Fin Hoedown
  • - Waco, TX: May 10 with Rattlesnake Milk Live
  • - Austin, TX: May 11 Skate Meetup
  • - Salt Lake City, UT: May 15-18 at Kilby Block Party
  • - San Francisco, CA: May 24-25 at Carnaval Festival

This initiative isn't just about giving away sun care products; it's about educating communities on the importance of sun safety and making sun protection an enjoyable part of daily life.

Trust The Bum Philosophy


Trust The Bum is more than a catchy slogan—it's the foundation of Sun Bum's approach to sun care. Founded in Cocoa Beach, Florida, by a small group of friends, the brand emphasizes the importance of high-quality sun care products that ensure safety and enjoyment in the sun. This philosophy drives the company’s commitment to spreading knowledge and fostering a sense of community around sun protection.

Partnerships for Greater Impact


Sun Bum is proud to continue its collaboration with the Skin Cancer Foundation, which allows them to sponsor programs like Destination Healthy Skin. This initiative provides free skin cancer screenings and education tours throughout the country, furthering their mission to promote safe sun practices. Sun Bum will also develop eye-catching outdoor displays in major cities like New York, San Diego, and Chicago to amplify their message.

Join the Journey


The Trust The Bum Tour runs from April 19 to May 25, and Sun Bum encourages everyone to follow along via their Instagram @sunbum. Users can also visit their website for the full schedule and updates. If you're unable to attend a local event, Sun Bum’s SPF products are readily available through major retailers and their online store at www.sunbum.com.

About Sun Bum


Founded in 2010 in Cocoa Beach, Florida, Sun Bum has grown from a small local brand to a recognized name in sun care, offering a wide range of products that prioritize both health and fun in the sun. Known for their commitment to quality and community, they specialize in premium sun care, hair care, and lip care, making them a beloved choice among beachgoers and outdoor enthusiasts alike.

Explore more about their products and initiatives at sunbum.com.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.