Infinium Spirits Expands Portfolio with Acquisition of Howler Head Whiskey

Infinium Spirits Expands Portfolio with Howler Head Acquisition

Infinium Spirits has made headlines with its recent acquisition of Howler Head, an innovative Kentucky Straight Bourbon Whiskey known for its unique natural banana flavor. This move signals a careful strategy to enhance its already impressive collection of premium spirits. Founded in 2005 and based in San Diego, California, Infinium Spirits has evolved into a major player in the global spirits industry, maintaining a presence in over 75 countries.

The acquisition was officially announced on March 19, 2025, and is seen as a pivotal step for Infinium as it aims to leverage the bold branding and distinct taste of Howler Head to reach more consumers.

Howler Head's Unique Appeal

What sets Howler Head apart in the crowded whiskey market is its delightful combination of traditional bourbon and an adventurous flavor profile. The brand has quickly gained traction among whiskey enthusiasts and those curious to try something different. Known for its cheeky marketing and vibrant personality, Howler Head is more than just a drink; it's an experience that resonates with a diverse audience.

Jan Tharp, President of Infinium Spirits, expressed his excitement stating, “We are thrilled to welcome Howler Head to the Infinium family. It embodies the innovative spirit we strive for and we look forward to taking this exceptional brand to new heights.”

This sentiment reflects Infinium’s commitment not just to acquire brands, but to actively enhance their market presence and reputation, utilizing their expertise in sales and marketing.

Strategic Growth and Future Plans

With Howler Head now part of its portfolio, Infinium plans to utilize strategic marketing initiatives and broaden distribution channels to heighten brand visibility. This will include unique promotions and campaigns designed to capture the interest of both loyal fans and potential new customers. Infinium's strong presence worldwide provides the framework necessary for Howler Head's growth trajectory.

Infinium’s acquisition becomes a strategic dimension of its broader mission to build a consumer-centric collection of spirits. The company already boasts well-recognized brands such as Templeton Rye, Corralejo Tequila, and Zaya Rum. With Howler Head’s distinctiveness added to the mix, Infinium establishes a stronger foothold in the flavored whiskey market.

A Commitment to Redefining Spirits

This acquisition is not just business; it underscores Infinium’s ongoing commitment to transforming the spirits industry through rigorous brand nurturing and market innovation. The company has been at the forefront of introducing novel flavors and engaging marketing strategies that attract a wide customer base. Their consumer-first approach ensures that every brand under their wing has the potential for success in an ever-evolving market.

In conclusion, Infinium Spirits' acquisition of Howler Head is a stepping stone to a future more vibrant with diverse offerings. By capitalizing on Howler Head's existing popularity and Infinium’s extensive industry know-how, the brand is positioned for remarkable growth, not just in the U.S. but across the globe. As these plans unfold, consumers can anticipate an exciting journey ahead for Howler Head whiskey.