#Japan #Tokyo #Workplace Wellness #Office Lunch #Shashoku DELI

SHASHOKU DELI: A Game Changer for Office Lunches

In December 2025, SHASHOKU DELI, a bento delivery service provided by WAO Inc., surpassed 800 companies in its cumulative adoption. This achievement reflects a growing trend of returning to office spaces and a rising demand for employee satisfaction enhancements through robust welfare benefits. As the challenges of lunching in the office—such as long lines, skyrocketing prices, and time constraints—re-emerge, SHASHOKU DELI has positioned itself as an effective solution, widely regarded as the new norm for office lunches.

The Rise of SHASHOKU DELI

The service converts underutilized office spaces into bento stations, presenting a diverse array of lunch options every day. With the adoption of over 800 companies across various industries and sizes, SHASHOKU DELI is witnessing rapid growth. The resumption of general office attendance post-pandemic has highlighted the well-known “lunch problem,” prompting many workers to voice concerns about limited meal options, imbalanced nutrition, and the inability to enjoy a proper meal during breaks.

Key Features Driving Adoption

Several aspects of SHASHOKU DELI have led to its rise in popularity among businesses:
1. Convenience of On-Site Service: The service eliminates the need for long waits, travel, and downtime during lunch hours by providing meals directly at the workplace.
2. Affordable Pricing: Despite rising living costs, SHASHOKU DELI maintains a price range that is accessible, making it an attractive option for lunch breaks.
3. Flexible Integration with Employee Welfare Programs: The service easily adapts to corporate lunch support systems, aligning with growing corporate interests in optimizing workplace satisfaction and recruitment capabilities.

These factors have been pivotal in reaching the remarkable milestone of over 800 companies.

Reasons for Choosing SHASHOKU DELI

1. Simple and Cost-Free Implementation: Companies can effortlessly implement SHASHOKU DELI in any available office space, such as open areas or counter tables, without needing extensive kitchen facilities or renovations. This low-barrier entry appeals to many businesses, allowing for gradual experimentation with the service.
2. Diverse Menu Options: SHASHOKU DELI offers more than 15 different types of bento choices daily, incorporating various cuisines, including Japanese, Western, Chinese, ethnic, and collaborations with renowned restaurants. This variety promotes user engagement by encouraging people to look forward to their lunch choices.
3. Nutritionally Balanced Meals: The meal options are designed to reflect the lifestyle of business professionals, focusing on nutritional balance, substantial portions, and affordability, making it easy for employees to eat satisfactorily regardless of their daily needs.
4. Customizable Support Structures: SHASHOKU DELI can be tailored to fit individual corporate welfare programs, including options for lunch support subsidies or enhancing support during specific events.

Future Prospects

WAO Inc. envisions SHASHOKU DELI as the essential lunch infrastructure for working individuals and aims for further expansion through a few strategies:
1. Broadening Company Adoption: The focus will be on increasing reach into areas and businesses where the service is not yet established, particularly among small to medium enterprises.
2. Limited-Time Popular Brand Lunches: Strengthening partnerships with well-known brands and offering special limited-time bento selections will cater to consumers looking for unique lunch experiences.
3. Enhancing Delivery Infrastructure: By improving logistics and distribution networks, SHASHOKU DELI plans to ensure steady service across a wider array of locations.
4. Unmanned Sales Models: The development of unmanned sales models tailored for various office environments and schedules will further diversify the company's offerings.

SHASHOKU DELI is committed to delivering a lunch experience that not only supports daily work-life but also enhances employee satisfaction, communication, and recruitment branding efforts. This milestone of surpassing 800 companies is merely a stepping stone towards establishing an everyday lunch infrastructure that every office worker can rely on.

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Company Overview

• - Name: WAO Inc.
• - CEO: Akira Urata
• - Address: 3-6-3 Shibuya, Shibuya-ku, Tokyo, Japan, 363 Shibuya, 11th Floor
• - Founded: September 2003
• - Business: Operations include SHASHOKU DELI, Bento Delivery, Yatai Deli, and other catering services
• - Capital: 1 billion yen
• - Website: WAO Inc.