Cleveland Kitchen Brings a Vibrant New Look to Fermented Favorites for 2025

Cleveland Kitchen Unveils Fresh New Look



Cleveland Kitchen, renowned for its commitment to fresh fermented foods, has announced an exciting brand refresh that promises to elevate the consumer experience. With a focus on gut health and delicious flavors, the company has redesigned its packaging to emphasize the vibrancy and functionality of its products—particularly its much-loved krauts and kimchi.

Emphasizing Health and Flavor


The new packaging approach not only improves shelf visibility but also highlights core values of Cleveland Kitchen: real ingredients, functional benefits, and irresistible flavor. The revamped look features bold vegetable visuals, enhanced branding, and the innovative “Gut Happy” button prominently displayed on the front. This label communicates the health benefits of consuming these fermented products, making it easier for health-conscious consumers to find foods that support their well-being.

"People want more from their food today—more benefits, more real ingredients, more flavor," stated Drew Anderson, Co-Founder of Cleveland Kitchen. This statement sums up the brand's mission perfectly, pushing the envelope not just in terms of aesthetics but also in delivering wholesome and tasty products.

What's New in the Brand Refresh?


Cleveland Kitchen's new packaging features several noteworthy updates, including:
  • - A “Gut Happy” button on the front, letting shoppers know the products are designed for gut health.
  • - Clear labeling showing live probiotic counts—reminding consumers of the gut-supportive nature of these items.
  • - Ingredient-forward visuals showcasing the vibrant, fresh vegetables used in crafting their products.
  • - Messaging that resonates with consumers looking for fun and accessible ways to consume healthy foods, branded under the tagline “Fresh with Benefits™.”

The cohesive design across all products—from kraut to kimchi—ensures that regardless of what you pick from the shelf, you're greeted with a consistent brand identity that touts quality and health benefits.

A Focus on Freshness


Available in over 15,000 stores nationwide, Cleveland Kitchen’s products are uniquely positioned in the market. Unlike heat-treated options that lose their probiotics, their array of fresh ferments is alive with flavor and packed with family-friendly, naturally occurring probiotics. This focus on freshness not only enhances taste but also aligns with a growing trend toward wellness and health in daily eating habits.

Consumers are increasingly drawn to foods that not only taste great but also support their health goals, making Cleveland Kitchen's offerings a great choice for anyone looking to improve their diet.

Mission of Empowerment


Cleveland Kitchen was founded by three brothers invested in Cleveland's local food scene, and their mission remains to elevate everyday meals with fresh, flavorful, and gut-healthy fermented foods. The brand aims to empower individuals by making eating well easier and more enjoyable.

As they continue to innovate and inspire through their product lines, Cleveland Kitchen sets a benchmark in the fresh fermented category. Their products—ranging from kraut and kimchi to pickles and pickled vegetables—are now more accessible and appealing to a broad audience, truly redefining everyday wellness.

In conclusion, Cleveland Kitchen's vibrant new look encapsulates a shift towards a healthier, tastier future for fermented foods. Whether you are a long-time probiotic advocate or exploring new culinary avenues, you’ll find that Cleveland Kitchen delivers not just flavor but also functional benefits that fit seamlessly into your daily routine.

Discover more at: Cleveland Kitchen's website

Topics Consumer Products & Retail)

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