TUMI Celebrates 50th Anniversary with 'Made for You Since 1975' Campaign

TUMI Celebrates 50 Years of Innovation in Travel

In a landmark moment for the renowned travel and lifestyle brand TUMI, the company has officially launched its campaign to commemorate its 50th anniversary, titled 'Made for You Since 1975'. This celebration is not just about reflecting on TUMI's rich legacy, but also about looking ahead toward a future filled with innovative designs inspired by the needs of its customers.

A Journey Through Time

Since its inception in 1975, TUMI has been committed to crafting products that resonate with the passions and lifestyles of travelers around the world. This latest campaign pays homage to the iconic collections that have formed the cornerstone of the brand. Featuring a beautifully shot video filmed against the stunning backdrop of Lisbon, Portugal, the campaign showcases TUMI’s timeless products, including its classic Alpha, Voyageur, and 19 Degree collections.

The visual narrative of the campaign, crafted by acclaimed photographer Christopher Anderson and staged by Nim Kyong Ran, delves into the deep personal connections that TUMI's customers share with their beloved travel companions. Viewers are invited to see their own stories reflected in the lifestyle scenes that unfold throughout the film, highlighting the multifunctionality and elegance that TUMI is known for.

Essential Travel Companions

The film prominently features some of TUMI’s bestselling products, including the International Dual Access Carry-On and the Voyageur Celina Backpack. The International Dual Access is celebrated for its innovative organizational features and easy accessibility, making it an ideal choice for frequent travelers. Meanwhile, the Voyageur Celina Backpack perfectly marries style and practicality, making it suitable for both daily use and as an elegant travel companion.

According to Victor Sanz, the brand's creative director, “For our 50th anniversary, we wanted to honor the collections that have been at the forefront of TUMI. This milestone not only celebrates the past but also focuses on the future, ensuring our products continue to evolve and meet the changing needs of our customers.”

Looking Ahead

As TUMI embarks on this exciting journey into its next half-century, the company will continue to innovate, enhance its product range, and shape the future of travel gear. Celebrations for the 50th anniversary will extend throughout the year, featuring new product launches and engaging campaigns that put a spotlight on TUMI's global ambassadors and brand friends.

Andrew Dawson, President of TUMI, echoed this sentiment, stating, “Our mission over the past 50 years has always been centered around our customers, focusing on delivering products that improve their travel experiences. Whether it's a quick trip around the city or a journey across the globe, our goal is to enhance each voyage.” He further emphasized the brand's commitment to innovation, motivated by the desire to provide travelers with meticulously designed products that embody functionality, longevity, and timeless beauty.

About TUMI

Since 1975, TUMI has been at the forefront of luxury travel products, bringing together impeccable functionality and innovative design to simplify the complexities of travel. With over 300 retail locations in key cities and major travel hubs worldwide, TUMI is poised to reach and inspire an expanding community of dynamic individuals dedicated to pursuing their passions.

As TUMI celebrates its 50th anniversary, the upcoming year promises to be filled with excitement through new offerings and creative initiatives that honor the brand’s storied history while forging paths into the future. For those eager to explore more, visit TUMI.com to discover the latest in travel and lifestyle enhancements.