TOJI to Feature at the FUDGE ROOFTOP MARKET
TOJI Inc., a wellness brand based in Setagaya, Tokyo, is excited to announce its participation in the upcoming FUDGE ROOFTOP MARKET. Scheduled for March 28 and 29, 2026, this special two-day market will take place at LUMINE IKEBUKURO, where urban lifestyle media FUDGE is collaborating with the vibrant shopping destination, LUMINE Ikebukuro. As part of this curated experience by "Well Green Lab", TOJI aims to showcase sustainable and wellness-oriented values to attendees.
Embracing Japanese Fermentation Culture
TOJI is known for its innovative approach to wellness, anchored in the rich tradition of Japan’s fermentation culture. The brand focuses on the benefits of sake lees, a natural by-product of sake brewing. By reinterpreting the health and beauty benefits of sake lees through contemporary lenses, TOJI has developed a line of products that resonate with today's lifestyles. The brand emphasizes sustainability by utilizing underused sake lees and producing additive-free goods made solely from natural ingredients. This approach not only preserves the environment but also enhances the quality of life for individuals.
Fostering Collaboration for Quality of Life
At the heart of the collaboration between TOJI and both "Well Green Lab" and FUDGE is a shared philosophy aimed at enhancing the quality of life for both people and the planet. The synergy between TOJI’s dedication to wellness, FUDGE's commitment to showcasing rich lifestyles, and the values espoused by "Well Green Lab" has paved the way for this exciting event.
Showcasing Signature Products
During the market, visitors will have the opportunity to experience TOJI's flagship products, particularly the sake lees bath powders, "Kasu - HAKU -" and "Morikusa - MORI -". Set against the backdrop of a rooftop setting blossoming with the spirit of spring, attendees can enjoy a unique wellness experience that embodies the essence of Japanese fermentation culture.
Event Details
- - Event: FUDGE ROOFTOP MARKET at LUMINE IKEBUKURO
- - Date: March 28-29, 2026
- - Time: 11:00 AM - 5:00 PM
- - Location: LUMINE Ikebukuro 8F Patio & 9F Rooftop Garden
In case of inclement weather, the event will be moved indoors to the 1F Free Passage Event Space.
Well Green Lab Overview
"Well Green Lab" serves as a catalyst for bringing sustainable and wellness-oriented lifestyles closer to everyone. This pop-up event will feature a diverse range of brands that elevate everyday life, showcasing products from art, cosmetics, food, and lifestyle goods. The goal is to blend sustainability with artful living, enriching the quality of life on both global and personal levels.
Learn More About TOJI
TOJI is a wellness brand that delivers Japan’s timeless beauty and health wisdom in modern forms. Since its inception in 2024, TOJI has harnessed the power of sake lees, exploring their myriad health benefits and developing products that honor this tradition. The process of creating these products, harmonizing sake lees with carefully selected ingredients, emphasizes connections with local communities. Through partnerships with regional inns and breweries, TOJI also aims to enhance global marketing support and promote local charm.
For inquiries regarding this event, please contact us at:
[email protected]. We look forward to connecting with media representatives and producers who resonate with TOJI's mission.