Revolutionizing Retail Media: Future Perspectives on 'Reach Media' with Aeon and MADS Webinar
On December 16, 2025, a collaborative webinar between Aeon Co., Ltd. and MADS, Inc. will take place from 1:00 PM to 2:00 PM. This event, titled "Aeon Aims for a New Era of Retail Media: Exploring the Possibilities of 'Reach Media'," will host Yuichi Kogure, Manager of the Retail Media Promotion Department at Aeon. The discussion will delve into the evolution of in-store advertising from a traditional promotional tool to a more expansive 'reach media' capable of enhancing brand recognition. It will showcase how Aeon's cross-group retail signage network is employed to generate effective advertising strategies.
Historically, in-store advertising has primarily been seen as a promotional medium meant to influence consumers just before purchase decisions. However, the landscape of retail media is changing. It is shifting beyond simple promotion to a form of media that can enhance brand awareness and ignite consumer interest and consciousness. This evolution has ushered in a new era where media integrated within daily shopping experiences facilitates natural encounters between consumers and brands.
In this webinar, attendees will gain insights from Mr. Yuichi Kogure regarding the latest operational strategies and effective results derived from utilizing the comprehensive retail signage network across the Aeon Group. Important case studies will be shared to highlight how retail media can pivot towards becoming a 'reach media' platform.
The program includes:
Event Details:
Date: December 16, 2025
Time: 1:00 PM to 2:00 PM (JST)
Format: Zoom Webinar (Free Admission)
Target Audience: Manufacturers and advertisers
Registration Link: Click here to register
Note: Advertising agencies and competing firms may be restricted from viewing this webinar.
Yuichi Kogure - Manager, Retail Media Promotion Department, Aeon Co., Ltd.
Kogure brings a wealth of experience, having transitioned from an ecommerce consultant role to spearheading the establishment of marketplace services at a major office supplies catalog company. His responsibilities at Aeon involve collaborating across the group's various business sectors to build a cohesive retail media strategy.
Yuki Kudo - Director, Advertising Division, MADS, Inc.
With a background in internet advertising and involvement in launching MADS, Kudo has developed retail signage media projects and established partnerships with major retail chains. As the overseer of the advertising revenue division, he has played a pivotal role in MADS's growth.
Conclusion:
This webinar presents an invaluable opportunity for participants to glean insight into the future of retail media. It aims to redefine how brands interact with consumers in retail spaces and maximize outreach through innovative signage strategies.
MADS, Inc.
Founded: August 1, 2013
Headquarters: Shibuya, Tokyo
CEO: Seiichiro Anahara
Business Activities: Digital OOH ad network and marketing support
Website: MADS, Inc.
Aeon Co., Ltd.
Established: September 1926
Headquarters: Chiba City, Japan
CEO: Akio Yoshida
Business Activities: Retail, finance, and related sectors
Website: Aeon Co., Ltd.
For further inquiries regarding this release, please contact:
PR Contact: [email protected]
Sales Contact: [email protected]
This event marks a significant stride in the evolution of retail media, illustrating the growing intersection between marketing and consumer engagement in the retail environment.
Background of the Event
Historically, in-store advertising has primarily been seen as a promotional medium meant to influence consumers just before purchase decisions. However, the landscape of retail media is changing. It is shifting beyond simple promotion to a form of media that can enhance brand awareness and ignite consumer interest and consciousness. This evolution has ushered in a new era where media integrated within daily shopping experiences facilitates natural encounters between consumers and brands.
In this webinar, attendees will gain insights from Mr. Yuichi Kogure regarding the latest operational strategies and effective results derived from utilizing the comprehensive retail signage network across the Aeon Group. Important case studies will be shared to highlight how retail media can pivot towards becoming a 'reach media' platform.
Seminar Overview
The program includes:
- - Opening and introductions of the participating companies
- - Discussion on the evolution from traditional promotions to enhancing brand recognition
- - Insights into the design philosophy of retail signage as a reaching medium
- - Examination of case studies illustrating the effectiveness of reach media
- - Conclusion and summary of key points
- - Q&A session with attendees
Event Details:
Date: December 16, 2025
Time: 1:00 PM to 2:00 PM (JST)
Format: Zoom Webinar (Free Admission)
Target Audience: Manufacturers and advertisers
Registration Link: Click here to register
Note: Advertising agencies and competing firms may be restricted from viewing this webinar.
Speakers
Yuichi Kogure - Manager, Retail Media Promotion Department, Aeon Co., Ltd.
Kogure brings a wealth of experience, having transitioned from an ecommerce consultant role to spearheading the establishment of marketplace services at a major office supplies catalog company. His responsibilities at Aeon involve collaborating across the group's various business sectors to build a cohesive retail media strategy.
Yuki Kudo - Director, Advertising Division, MADS, Inc.
With a background in internet advertising and involvement in launching MADS, Kudo has developed retail signage media projects and established partnerships with major retail chains. As the overseer of the advertising revenue division, he has played a pivotal role in MADS's growth.
Conclusion:
This webinar presents an invaluable opportunity for participants to glean insight into the future of retail media. It aims to redefine how brands interact with consumers in retail spaces and maximize outreach through innovative signage strategies.
Company Overview
MADS, Inc.
Founded: August 1, 2013
Headquarters: Shibuya, Tokyo
CEO: Seiichiro Anahara
Business Activities: Digital OOH ad network and marketing support
Website: MADS, Inc.
Aeon Co., Ltd.
Established: September 1926
Headquarters: Chiba City, Japan
CEO: Akio Yoshida
Business Activities: Retail, finance, and related sectors
Website: Aeon Co., Ltd.
For further inquiries regarding this release, please contact:
PR Contact: [email protected]
Sales Contact: [email protected]
This event marks a significant stride in the evolution of retail media, illustrating the growing intersection between marketing and consumer engagement in the retail environment.
Topics Consumer Products & Retail）
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