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Unlocking Growth for Managed Service Providers: New Insights from JumpCloud

Introduction
In an ever-evolving landscape, managed service providers (MSPs) face both challenges and opportunities for growth. JumpCloud Inc. has recently published its inaugural report, outlining significant findings regarding MSP performance metrics. The 2025 MSP Performance Report delivers actionable insights aimed at fostering revenue growth and operational efficiencies for MSPs across the U.S. and U.K.

Key Findings
The report brings to light patterns differentiating high-growth MSPs from their moderate and stable counterparts, with a staggering 89% of MSPs reporting revenue growth in 2024. However, it also highlights that only 22% of these providers managed to achieve what is classified as high growth, marked by an increase in revenue exceeding 20%.
This statistic underscores the competitive landscape wherein most MSPs grow, but only a select few experience significant booms, which begs the question: How can MSPs navigate towards that elusive high growth?

1. Embrace Technology Boldly

High-growth MSPs exhibit a willingness to adopt new technologies and embrace change. By integrating advanced technologies into their service offerings, these MSPs position themselves as industry leaders. In this digital age, innovation is not an option but a necessity. Adapting to technological advancements, especially in software-as-a-service (SaaS) products like Microsoft 365 and Google Workspace, has become paramount for successful MSPs.

2. The Power of Artificial Intelligence

An impressive 75% of high-growth MSPs incorporate artificial intelligence (AI) into their operational processes and client services. This revelation indicates that leveraging AI is not just an advantage but a vital component of their strategy. From automating mundane tasks to enhancing customer interactions, AI serves as a catalyst for effective service delivery and operational excellence.

3. Navigate Complexity

The report strongly emphasizes that unmanaged complexity poses a significant hurdle for MSP growth. Many successful MSPs are finding ways to streamline their operations by implementing robust security policies, utilizing automation, and adopting specialized SaaS management tools. This strategy not only simplifies internal workflows but also enhances client satisfaction, ensuring a smoother overall service experience.

4. Beyond Revenue: The Multifaceted Benefits of Growth

Interestingly, high-growth MSPs enjoy benefits that extend beyond just revenue increases. They report improved hiring and retention rates, more effective marketing strategies, and better security outcomes. This multifaceted growth reinforces the notion that operational excellence intertwines with financial success, creating a virtuous cycle beneficial for both the MSP and its clients.

Conclusion

Antoine Jebara, co-founder and general manager of the MSP division at JumpCloud, encapsulates the report's significance: "In the fast-paced world of managed services, clarity is key. This report cuts through the noise, offering practical, data-backed insights that MSPs can immediately leverage to enhance their service delivery, optimize their operations, and ultimately drive better outcomes for their clients."

MSPs looking to elevate their growth trajectory can derive immense value from the 2025 MSP Performance Report. The insights provided not only guide operational improvements but also inspire a culture of adaptability and innovation.

For a deeper dive into the report and its findings, consider downloading the full version or visiting the JumpCloud blog for supplementary insights.

About JumpCloud
JumpCloud offers a unified platform for identity, device, and access management, enabling IT teams and MSPs to seamlessly manage access across various operating systems while ensuring secure operations from any location.

Whether you are an established MSP or a newcomer in the industry, leveraging these insights from the JumpCloud report could significantly enhance your growth strategy and operational effectiveness.