#Japan #Tokyo #Lotte #Matcha #Sasa

Lotte's New Sasa Premium Matcha Chocolate

Lotte Co., Ltd., based in Shinjuku, Tokyo, has officially announced the launch of Sasa Premium Matcha on April 21, 2026. This release is a celebration of the brand's 30th anniversary, responding to the numerous requests from customers who have longed for a permanent matcha-flavored option in the Sasa lineup. The Premium Matcha offering combines the distinctive design of Sasa with the rich flavors of Uji matcha, creating an extraordinary chocolate experience.

For those unfamiliar, Sasa chocolates are crafted using a unique method that intertwines approximately 1.5mm thin lines, resulting in a delicate appearance reminiscent of silk fabric. The new Sasa Premium Matcha embodies this signature visual charm while introducing a delightful taste of matcha, making it an ideal representation of Japanese culture.

Why Premium Matcha?

The decision to integrate matcha into the Sasa product line is a direct response to the growing popularity of this beloved flavor both domestically and internationally. Past limited-edition matcha offerings garnered acclaim, leading Lotte to make this flavor a permanent addition. The inviting taste of matcha complements the sumptuous thick layer of chocolate, creating a layered experience as the bitter and white chocolate flavors harmonize beautifully. Each bite allows you to indulge in the pure umami and sweetness that matcha brings.

Exploring the World of Sasa

Lotte aims to introduce the cultural richness of Japan to visitors through the Sasa Premium Matcha chocolate. It’s not just a treat; it’s an invitation to experience Japanese artistry and flavors through a sweet symphony of textures and tastes. The chocolate is thoughtfully crafted to ensure that people worldwide can easily enjoy its unique charm. Visitors to Japan will have the opportunity to savor a flavor that is difficult to find anywhere else—an experience that truly captures the essence of Japan.

The chocolate will be available nationwide across Japan, with each packaging containing 69g of this delectable delight, conveniently wrapped for individual consumption. Although it carries an open price, the suggested retail price hovers around 345 yen including tax, making it an accessible luxury for all chocolate lovers.

Join the Celebration

As the launch date approaches, Lotte emphasizes the importance of feedback from consumers, which has shaped the creation of Sasa Premium Matcha. This product is not only a testament to Lotte's commitment to quality and taste but also an embodiment of the beautiful traditions and innovations of Japanese confectionery.

In conclusion, whether you're a foreign visitor or a domestic fan, Lotte's Sasa Premium Matcha is poised to be your go-to snack for any occasion. Be part of this delicious journey when it launches. Experience the exquisite blend of Japanese design and flavor that everyone has been waiting for!