Neonode Welcomes Daniel Alexus as New President and CEO to Drive Growth

Neonode and Its New President and CEO

On March 24, 2025, Neonode Inc. announced a significant leadership change with the appointment of Daniel Alexus as its new President and Chief Executive Officer, effective March 31, 2025. This strategic move comes at a critical time for the company as it aims to overhaul its business model and transition towards a profitable future.

Ulf Rosberg, the Chairman of the Board, expressed his confidence in Alexus's capabilities, highlighting his impressive background in business leadership and technical expertise. Rosberg stated, "Daniel's rich experience will be essential for Neonode's ongoing transformation. We are thrilled to welcome him aboard."

Alexus, who is 40 years old, has an extensive background in technology and innovation. He has been with Ericsson since 2010, where he rose to the position of Executive, Global Head of Innovation, and founded Ericsson ONE, an innovation accelerator within the company, in 2018. His tenure at Ericsson has equipped him with invaluable insights into the tech industry, which he plans to leverage as he leads Neonode.

In a statement following his appointment, Alexus conveyed his enthusiasm about joining Neonode. He acknowledged the company's cutting-edge technology platforms and engineering prowess, remarking, "I am particularly impressed by Neonode's technology platforms and engineering expertise, which I believe hold significant potential." He aims to work closely with his team and the Board of Directors to spur growth and enhance the company's market position.

His strategic focus will be on driving sustainable growth and accelerating the company's commercial success. "Together with the team, I look forward to creating value for our customers, employees, and shareholders," he added, positioning himself as a leader ready to tackle the challenges ahead.

Neonode's new direction under Alexus comes during a pivotal time when many technology companies are striving to innovate and remain competitive in a fast-paced market. The company aims to capitalize on its proprietary technologies by licensing them to leading suppliers and OEMs, a strategy that reflects the current trends in the tech industry toward partnerships and collaborations.

As Neonode embarks on this new chapter, stakeholders will be closely monitoring the effectiveness of this leadership transition. Investors and industry analysts alike are keen to see how Alexus's vision will translate into actionable strategies that foster innovation and growth. The tech world is abuzz with speculation and anticipation regarding the potential changes and improvements that might stem from this key appointment.

With the leadership of Daniel Alexus, Neonode is poised to not only reshape its business strategy but also enhance its reputation within the industry. Observers anticipate that Alexus's experience at Ericsson could provide Neonode with a competitive edge as it seeks to innovate and expand within its market.

In conclusion, the appointment of Daniel Alexus marks a critical turning point for Neonode. As the company focuses on leveraging its technologies while navigating the complex landscape of tech and innovation, its new CEO's leadership will undoubtedly play a central role in steering the organization towards its ambitious goals.