#Japan #Digital Marketing #Fukuoka #Ureru Net #Managed Ads

Ureru Net Advertising Group's Bold Move into Managed Advertising

Ureru Net Advertising Group, based in Fukuoka, Japan, has recently made a significant foray into the managed advertising market. This move comes in light of an expanding market, with the company reporting a staggering 2.8 times increase in project numbers as it dives into this sector. The group’s consolidated subsidiary, Ureru Net Advertising Inc., officially commenced operations of its newly established managed advertising team starting January 2025, offering services on major platforms including Google, Yahoo!, Facebook, Instagram, X (formerly Twitter), and TikTok.

Market Overview: A Rapidly Growing Sector

The managed advertising market in Japan is projected to reach an impressive ¥2.6 trillion by 2024. This figure constitutes a whopping 88.1% of the total internet advertising expenditure, marking it as the most crucial channel for Direct-to-Consumer (D2C) businesses. As the internet begins to define commerce, Ureru is positioning itself to take advantage of this lucrative space.

Progress Report: Expanding into New Territories

Since launching the managed advertising services just three months ago, Ureru has shown remarkable progress. By February 2025, the company began managing five projects and saw that number soar to 14 by March, representing almost triple the volume in just one month. Initially launching multiple projects, many have already transitioned into stable operational phases, paving the way for further expansions and service enhancements.

The Hybrid Approach: Combining Result-Based and Managed Advertising

Historically, Ureru has focused intensely on result-based advertising. However, introducing the managed advertising approach allows them to establish a hybrid model that combines the strengths of both strategies. This synergy is expected to amplify their impact within the D2C support realm, enhancing their offerings to client businesses significantly.

Understanding Managed Advertising

Managed advertising refers to a dynamic method where performance metrics are monitored and analyzed in real-time after ad deployment. Elements like targeting, creative content, bidding prices, and budget allocation can be flexibly adjusted for optimization. Some key characteristics include:
1. Real-Time Efficiency: Immediate performance evaluation allows for swift adjustments; for example, an underperforming creative can be halted right away and replaced.
2. Clear KPI Management: Metrics such as CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROAS (Return on Advertising Spend) provide a numeric basis for assessment and improvement.
3. High Targeting Precision: The ability to tailor ads based on user attributes, interests, and behaviors maximizes the advertising ROI and minimizes wastage.
4. PDCA Cycle: The rapid Plan (design) → Do (launch) → Check (analyze) → Act (improve) cycle enables effective growth strategies, distinguishing it from traditional mass advertising.

Future Directions: Enhancing D2C Marketing

Moving forward, Ureru aims to leverage its deep-rooted knowledge and experience in sales-focused approaches not only with result-based ads but also within the managed advertising landscape. This will undeniably contribute to maximizing sales for D2C enterprises.

In terms of financial impact, the current outlook remains mild; however, there is optimism that this strategic shift could substantially enhance corporate performance and value in the mid- to long-term. As developments emerge, Ureru will promptly communicate any significant updates regarding its operations and achievements.

Ureru Net Advertising Group continues its dedication toward innovation and excellence within advertising, anticipating that this newfound initiative in managed advertising will position them as an industry leader in the ever-evolving digital landscape.