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Dentsu Research Institute Launches Enhanced AI Support Service

Dentsu Research Institute, headquartered in Minato, Tokyo, is set to revolutionize the way businesses integrate artificial intelligence into their operations. Starting from August 8, 2025, the company will provide a specialized, fast-track implementation and support service for Salesforce’s autonomous AI agent, Agentforce. This initiative comes after Dentsu completed a thorough case study on potential use cases, focusing on leveraging Artificial Intelligence (AI) to enhance business efficiency and customer interactions.

Comprehensive Service Offering

Dentsu’s new service is laid out as a complete package, which includes everything from organizing business requirements to environmental setup, prompt design, and operational support for Agentforce. The aim is to facilitate the transformation in customer engagement and streamline sales operations effectively. Having a rich repository of experience in implementing Salesforce products, Dentsu believes that this service will fundamentally change how businesses approach customer interactions and operational efficacy.

Use Case Validation and Template Preparation

During the validation phase, Dentsu formulated unique templates and configurations for implementing Agentforce. By engaging with various contexts and identifying the specific needs of companies, they ensure that the deployment process is not just theoretical but tailored to real-world applications that produce measurable outcomes.

Understanding Agentforce

Agentforce is a platform designed by Salesforce that allows companies to create and deploy autonomous AI agents. The platform harnesses CRM data, including unstructured information from internal manuals, to autonomously support ongoing business processes. This encompasses natural conversational interactions with customers and employees, preparation of sales materials, order modifications, and returns handling—automating multiple tasks that would otherwise demand human intervention.

Features of Dentsu’s Implementation Service

1. End-to-End Support:
Dentsu’s specialized team, equipped with extensive experience across multiple industries, provides comprehensive support from requirement gathering through to setup and ongoing management.

2. Business Flow Optimization:
Dentsu conducts thorough evaluations of client operations, identifying areas of improvement and guiding the ROI calculations necessary for successful implementation.

3. Agile Adjustments:
The service follows an agile methodology, focusing on iterative improvements based on real-time usage of the system, ensuring that businesses maximize their return on investment.

Example Use Cases Explored

The research conducted by Dentsu yielded several promising scenarios for Agentforce:

• - Automating Meeting Preparation:

By leveraging appointment requests and pre-inputted meeting data, Agentforce retrieves customer information and past engagement details. This enables the suggestion of tailored meeting content to enhance conversion rates (CVR) during follow-ups or shop visits.

• - Post-Meeting Follow-Up Emails:

Agentforce can generate follow-up emails automatically based on meeting notes, allowing businesses to streamline customer engagement and ensure that no opportunities for conversion are missed. For example, when sensing a customer’s concerns about their financial planning, the AI can suggest relevant resources or seminars to assist them in addressing their issues.

Dentsu Research Institute is committed to bolstering its solutions in the realm of customer engagement, ensuring that businesses not only keep pace with technological advancements but also harness them for greater effectiveness in marketing and sales activities.

Proof of Concept Package Plan

In conjunction with the launch, Dentsu will also introduce a Proof of Concept (PoC) package for companies eager to experiment with Agentforce. Interested parties can reach out via the following link: Dentsu Inquiry.

About Dentsu Research Institute

Dentsu Research Institute advances a vision entitled "HUMANOLOGY for the future" which focuses on harmonizing technology and human innovation. Through a triadic blend of system integration, consulting, and think-tank activities, Dentsu aims to engage sincerely with businesses, public sector organizations, and society at large to solve pressing challenges through technological solutions, ultimately fostering a better societal structure.

Dentsu is poised to drive forward innovation and new value creation by transcending industry and geographic boundaries, advocating for cross-innovation and reinventing the way businesses connect with customers through technology.