#Japan #Yokohama #Business Attire #Konaka Furtata #Service of the Year

Konaka Furtata Secures Prestigious Award at Service of the Year 2026

In a remarkable achievement for the retail sector, Konaka Furtata, a subsidiary of Konaka Co., Ltd, has been awarded the Overall Grand Prize at the Service of the Year 2026 conducted by Age Research and Consulting. This marks the second time that Konaka Furtata has received this honor, previously winning in 2015.

Established in 2014, the Service of the Year survey aims to evaluate the real service levels across chain stores in Japan. In its 13th iteration this year, the survey encompassed 915 retail companies and 3,965 stores, in addition to 255 food service companies and 701 establishments, making for a total of 1,170 companies and 4,666 stores evaluated. The comprehensive assessment offers an insightful look into how retail businesses meet customer service expectations.

Excellence in Service Delivery

Konaka Furtata’s recognition is a testament to its commitment to not only providing high-quality business and formal wear but also delivering exceptional customer service. The company emphasizes a sophisticated style, comfort in wear, and offers advice on coordination and etiquette as part of its customer service philosophy.

The survey measured various aspects of service quality including:
1. Completeness of store presentation
2. Hospitality (greeting and welcoming)
3. Hospitality (interaction quality)
4. Customer service skills (guiding, answering product inquiries)
5. Customer service skills (understanding customer needs, product recommendations)
6. Cashier efficiency
7. Cleanliness and welcoming atmosphere
8. Customer satisfaction related to intent to return

These metrics enable a detailed picture of how well businesses are performing in terms of service, cleanliness, and overall customer experience.

Konaka has stated that it will continue to strive for higher standards in customer service, ensuring that customers not only enjoy their shopping experience but also receive expert guidance and support throughout.

A Legacy of Quality and Comfort

Under the motto, “Everything is from Quality,” Konaka Co., Ltd focuses on delivering business wear that harmonizes material quality, function, fashion, and service. Operating primarily in suburban areas, the business showcases two lines under the brands Konaka and Futata, in addition to the urban concept shop Suit Select and the custom-order service Difference.

As of September 30, 2025, the company boasts 412 retail locations, with 168 stores for Konaka/Futata, 177 for Suit Select, and 67 for Difference, operating under the leadership of CEO Kensuke Konaka, who emphasizes the importance of quality across all facets of business.

With ongoing assessments like the Service of the Year, businesses will always have benchmarks to aim for, and receiving such awards motivates companies like Konaka Furtata to raise the bar continuously. This recognition not only enhances their brand reputation but also drives them to provide superior customer engagement and satisfaction.

Moving forward, Konaka is committed to improving customer convenience and enhancing service quality, ensuring every shopping experience is both enjoyable and fulfilling for customers.