Ultra Unveils Next-Gen AI Technology at 2026 WCO Conference in Abu Dhabi

Ultra Introduces State-of-the-Art AI Technology at WCO Conference

In an exciting development for global trade, Ultra, a prominent player in digital vetting and trade facilitation, has announced its participation in the upcoming World Customs Organization (WCO) Technology Conference and Exhibition set to take place in Abu Dhabi in January 2026. This event marks an important milestone as Ultra reveals its next-generation AI platform, known as Publican, which aims to revolutionize how government agencies manage economic sovereignty and enforce trade policies.

Showcasing Technological Advancements

The WCO Technology Conference is known for bringing together customs administrations, international organizations, and industry leaders, providing a platform for discussions on emerging technologies poised to influence border management and trade facilitation. At this conference, Ultra will reveal its innovative customs brokerage platform, Publican World, which is designed for the modern era of ever-changing regulations and compliance requirements.

Ram Ben Tzion, the CEO of Ultra, emphasized the significance of this conference in shaping the future of global trade. He stated, “The WCO Technology Conference is an important forum for shaping the future of global trade. In a time where global trade is being redefined, a new generation of enabling technologies is required.” He further stated Ultra's commitment to building trusted technology-driven partnerships across borders from their headquarters in the United States.

What to Expect from Publican

The introduction of Publican aims to provide governmental bodies with powerful tools for automating inspections and enforcement mechanisms that are crucial for maintaining economic policies. This advanced AI platform not only streamlines customs compliance processes but also enhances transparency and reduces risks in international trade logistics. As a result, customs authorities and trade professionals can expect improved efficiency and a more reliable approach to compliance.

Ultra’s portfolio, which includes Publican for government entities and Publican World for customs brokers, showcases the company's commitment to pioneering new solutions in the field of trade facilitation. Utilizing artificial intelligence and automation, Ultra seeks to simplify complex compliance issues that often hinder seamless cross-border trade.

A Focus on Innovation and Collaboration

The presence of Ultra at the WCO Conference signals the company's dedication to addressing the challenges posed by the complexities of global trade regulations. The event not only serves as a platform for showcasing technological innovations but also facilitates dialogue between stakeholders in the industry, paving the way for collaborative approach to future challenges.

As Ultra prepares for this pivotal event, they are eager to engage with industry leaders and showcase how their innovative solutions can positively impact customs processes around the world. This endeavor highlights Ultra's role as a key player in the ongoing dialogue about the future of global trade and customs management.

Through participation at the WCO, Ultra aims to make its mark by demonstrating how technology can serve as a catalyst for better compliance, enhanced transparency, and overall efficiency in the global supply chain.

For more information about Ultra and its offerings, visit Ultra's Publican Solution.

As the 2026 WCO Conference approaches, the anticipation surrounding innovative tools like Publican grows, potentially signaling a transformative shift in how international trade is navigated and managed. Don't miss out on the opportunity to witness these groundbreaking advancements poised to reshape the future of customs and trade facilitation.