Megan Thee Stallion Unveils Unique Swimwear Brand at Walmart for Hot Girl Summer

Megan Thee Stallion Launches Hot Girl Summer Swimwear



Megan Thee Stallion, the renowned Grammy-winning artist and entrepreneur, has officially launched her swimwear brand, Hot Girl Summer, and it's now available for purchase at nearly 500 Walmart locations, as well as online at Walmart.com and MeganTheeStallion.com. The launch date, May 19, 2025, marks a significant milestone for the Houston native, who has long been known for her entrepreneurial spirit and passion for fashion.

The inaugural collection features a total of 18 size-inclusive pieces, reflecting Megan's distinctive creative vision. From stylish bikinis to trendy one-piece swimsuits, the collection also includes comfy cover-ups, showcasing an extensive palette of colors such as vibrant purple, elegant gold, classic black, eye-catching orange, and playful pink. With prices ranging between $16 to $28, the brand aims to make fashionable swimwear accessible to a broad audience.

In conjunction with the release of this line, Megan appears on the cover of Who What Wear, a prestigious fashion publication. During this cover shoot, she not only flaunted her new swimwear designs but also articulated her excitement about this new venture: _"I want people to feel confident in it and like they had a little piece of me wherever they go this summer."_

By launching Hot Girl Summer, Megan Thee Stallion becomes the first hip-hop artist to create and offer her own swimwear brand. This venture builds on her history-making achievements, including becoming the first female hip-hop artist to grace the coveted Sports Illustrated Swimsuit cover in 2021. Furthermore, she was the first Black woman featured on the cover of Forbes' prestigious Under 30 issue in 2022, showcasing her multifaceted accomplishments beyond music.

This new swimwear brand is seen as an extension of Megan's mission to empower individuals, particularly women, to embrace their bodies and own their confidence at the beach or poolside. The focus on size inclusivity emphasizes her brand's commitment to catering to various body types, ensuring that everyone feels represented and celebrated in her designs.

As part of the launch strategy, the collaboration with Walmart serves as an exclusive retail partnership, designed to reach a wide audience and offer this fashionable collection in-store and online. With Hot Girl Summer, Megan is not just selling swimwear but is also creating a community where women can feel supported and encouraged.

The swimwear line is anticipated to attract fans of all ages, who are excited about combining style with comfort. With various options available, including playful prints and fashionable cuts, the collection encourages self-expression and confidence, inviting customers to showcase their unique personalities this summer.

As the Hot Girl Summer collection makes its debut, Megan Thee Stallion continues to set trends and break barriers in the world of fashion and entrepreneurship, proving once again that she is a force to be reckoned with in multiple domains.

Whether you're planning a tropical vacation or just want to look fabulous by the pool, Megan Thee Stallion's swimwear collection is poised to make a splash this summer. Dive in, find your favorite piece, and channel your inner Hot Girl while soaking up the sun!

Topics Consumer Products & Retail)

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