#Japan #Outdoor Activities #HAPPY OUTSIDE BEAMS #Karuizawa

Celebrate Outdoor Fun at PLAY OUTSIDE TIME!!

The popular brand HAPPY OUTSIDE BEAMS is gearing up to host an enchanting outdoor event called PLAY OUTSIDE TIME!! in the picturesque setting of Karuizawa. Scheduled for September 20-21, 2025, the event aims to embody the brand's motto, "Let's have fun outside!" and promises a delightful experience surrounded by nature.

HAPPY OUTSIDE BEAMS, a brand developed by BEAMS Co., Ltd., is committed to promoting joy in outdoor activities. The event will take place at the Karuizawa Prince Shopping Plaza Garden Mall's lawn area, which is particularly special as it coincides with the shopping plaza's 30th anniversary celebration.

A Gathering of Smiles and Fun

The concept of the event revolves around the idea of collective outdoor fun, where families and friends can share joyous moments, laughter, and refreshment in a natural environment. The aim is to create a unique "outdoor play experience" that resonates with everyone, offering a perfect getaway from urban life.

Event Details

• - Event Name: HAPPY OUTSIDE BEAMS presents PLAY OUTSIDE TIME!! in Karuizawa
• - Date: September 20-21, 2025
• - Time: 11:00 AM - 5:00 PM
• - Location: Karuizawa Prince Shopping Plaza Garden Mall Lawn Area
• - Entry Fee: Free
• - Organized by: HAPPY OUTSIDE BEAMS

Participants are encouraged to check the official HAPPY OUTSIDE BEAMS Instagram account for updates on event status in case of rain. In some instances, specific activities may be canceled depending on weather conditions. Media coverage of the event is anticipated, and photos or videos captured may be used for promotional purposes.

Activities to Enjoy

The event will feature four distinct areas designed to ensure everyone has a memorable time:

• - PLAY AREA:

This area will be stocked with fun outdoor games and equipment, including molkky, giant cornhole, and oversized ladder balls, ensuring fun for both adults and children.

• - CHILL AREA:

Relax amid the refreshing greenery in a cozy space designed for unwinding after engaging in activities.

• - WORKSHOP:

An engaging workshop will allow participants to create their personal unique badges. Pre-registration is required for this workshop.

• - SEAL RALLY:

A fun scavenger hunt will take place throughout the shopping plaza, where participants can visit three stores: BEAMS Outlet Karuizawa, BEAMS Golf Karuizawa, and kodomo BEAMS Karuizawa. Collect stickers from each location and receive a special keychain from HAPPY OUTSIDE BEAMS upon collecting all four stickers.

About BEAMS

Established in 1976 in Harajuku, Tokyo, BEAMS has been at the forefront of fashion, offering a diverse selection of lifestyle concepts through its stores. With approximately 170 locations across Japan and Asia, BEAMS has established itself as a pioneering select shop that not only showcases various domestic and international brands but also fosters collaborative projects to create new value propositions. The brand's commitment to community building focuses on the intersection of products, experiences, and people, making it a beloved choice across different generations. For more information, visit BEAMS Official Website.

Join us in embracing the outdoors and creating unforgettable memories at PLAY OUTSIDE TIME!! in beautiful Karuizawa!