#United States #New York #Market Research #Rival Group #Angus Reid

North America's New Research Powerhouse

In an influential move that reshapes the landscape of market research in North America, Rival Group has officially merged with Angus Reid Group (ARG). This significant partnership forms a robust $60-million enterprise that positions itself to deliver comprehensive insights across both the United States and Canada.

The merger not only combines the strengths of these two companies but also leverages their extensive reach and innovative technologies. Rival Group, which generates approximately 70% of its revenue within the U.S. market, solidifies its commitment to ensuring business activities are supported where they matter most. With teams stationed in major cities like New York, Chicago, San Francisco, and Los Angeles and operational hubs in Toronto and Vancouver, the new entity is positioned for expansive growth.

Rival Technologies and Reach3 Insights, two of its primary subsidiaries, will retain their operational independence while functioning under the broader Rival Group brand. Following their recognition on Greenbook’s GRIT Top 10 Most Innovative Suppliers list, these entities are well-regarded for their ability to implement modern research methodologies.

Dr. Angus Reid, who assumes a strategic leadership position in the newly formed board, emphasized the excitement surrounding this merger. He noted, “This is not just a merger; it's a platform for future growth for our clients.” By uniting their technologies and rich panel assets, Rival Group is poised to offer more efficient and intelligent research solutions that cater to the ever-evolving needs of enterprise clients.

Jennifer Reid, Co-CEO, highlighted the advantage of owning both the technology and data panels. This ownership allows for a fully integrated and agile approach to research, ensuring that clients receive consistent and impactful insights. Together with Andrew Reid, Co-CEO responsible for Rival Technologies, they are looking to harness the rapid advancements in AI, utilizing intelligent agents within their platforms to further improve service delivery.

One Platform, Three Pillars, Infinite Reach

The merger results in a well-structured organization that includes:

• - Rival Technologies: Renowned for its AI-accelerated conversational research platform.
• - Reach3 Insights: A prestigious full-service research consultancy acclaimed for its contemporary mobile-first solutions.
• - Angus Reid Group: An internationally recognized name in panel data and public opinion insights.

This cohesive structure equips Rival Group with complete control over vital components involving market research technology, sample panel management, and consulting expertise. This integrated approach is unmatched within the independent firms across North America.

Built for the North American Landscape, Primed for Global Expansion

The company caters to a diverse clientele, including over 500 clients, ranging from Fortune 100 enterprises to rapidly scaling innovators across various sectors such as consumer goods, technology, media, finance, and public affairs. Currently, they are expanding their U.S. panel development and planning to launch a London office to further enhance their international footprint.

The merger comes on the heels of consecutive periods of double-digit growth among the three entities and aims to amplify innovation rather than restructuring existing teams. Rival Group continues its focus on investing in cutting-edge technology, recruitment, and optimized operations, paving the way for ongoing expansions and new market offerings.

For those looking to understand the future potential of market research, this merger represents a monumental shift that redefines how corporations interact with consumers. In an industry often bogged down by outdated methods, the Rival Group firmly stands ready to usher in a new era of accessible and actionable insights, driven by technology and a deep understanding of consumer behavior.

As media interest continues to grow, interviews from both leadership teams are available upon request. This merger is not just a business affair; it symbolizes the future of the market research sector and stands testament to the transformative power of strategic collaboration.

If you’re keen to understand how this merger affects market research dynamics, stay tuned for more updates as Rival Group takes the stage while championing unparalleled insights in the industry.

For further media inquiries, reach out to Blakelee Hampshire at 1-917-275-4925 or via [email protected]