Wahl Professional Launches New Phase of Empowerment Campaign for Barbers

Wahl Professional Unveils New Chapter for Barbers

Wahl Professional has been setting the benchmark for barbers and grooming professionals for over a century. This venerable company has announced an exciting new phase in their global campaign, ```Make it With Wahl```, focusing on empowering the next generation of barbers. The campaign aims to spotlight the lives and experiences of contemporary barbers, emphasizing the authentic stories that define their journeys and contributions to the craft.

A Legacy of Support and Empowerment

For more than 100 years, Wahl Professional has maintained a steadfast commitment to the barbering profession. The company, founded in 1919, has a rich legacy rooted in craftsmanship, dedication, and the creation of reliable tools. As the world of barbering evolves, Wahl recognizes the need to reflect these changes in their marketing strategy, shifting their focus toward the aspirations and narratives of a new generation of barbers.

Lance Wahl, the Global Senior Vice President of Sales and Marketing for Wahl Professional, states, "The true foundation of barbering and grooming has always been the powerful, personal connection between those in the chair and those behind it. It’s an honor to share the stories of professionals who elevate this industry."

Honoring Today's Barbers

The next chapter of the ```Make it With Wahl``` campaign serves as a testament to the brand's devotion to the profession and its people. This revamped initiative will share the uplifting stories of several barbers from various backgrounds, showcasing the ambition, creativity, and resilience they exhibit in their trade. Among those featured will be:

- Tate Yeho from Mechanicsburg, Pennsylvania, who transitioned from serving as an EMT to mastering the art of barbering. His journey illustrates that it’s never too late to redefine one’s path.
- **Demetrius