Takara Tomy Unveils Retro Licca-chan Sailors Dolls Coming Soon!

The Return of 80s Fashion with Retro Licca-chan Dolls

The world of toys is about to relive the vibrant spirit of the 1980s as Takara Tomy announces the launch of the Retro Licca-chan dolls, featuring a collaboration with the iconic fashion brand Sailors. Scheduled for release on August 30, 2025, these dolls promise to encapsulate the charm of Harajuku culture that once mesmerized a generation.

A Nostalgic Collaboration

Takara Tomy, known for its creativity and innovation in the toy industry, is bringing back the essence of Licca-chan, a beloved dress-up doll that has inspired countless children since its debut in 1967. This collaboration introduces two stylish variations: Retro Licca Sailors Marine Fashion and Retro Licca Sailors Varsity Jacket Fashion. Priced at ¥4,950 each (tax included), these dolls will be available through specialty toy stores, department stores, and online platforms, including the Takara Tomy Mall and Sailors' official EC site.

Capturing 80s Aesthetics

The Retro Licca Sailors collection is designed to mimic the playful and colorful aesthetics that Sailors was known for, focusing on nautical themes and pop culture. Drawing from the original Licca-chan's design, these dolls feature retro hairstyles that resonate with the “kawaii” culture of the time. The dolls wear outfits inspired by the legendary Sailors brand, which were famously donned by numerous idols and celebrities both in Japan and globally.

Marine Fashion Doll

The Marine Fashion doll comes dressed in a playful, striped top paired with a unique varsity jacket where the sleeves and bodice showcase different colors—an ode to the original Sailors style. The doll also wears a gingham checkered skirt that has been styled from a vintage cafe curtain design, perfectly marrying retro elements. Accented with mint green ribbons that match her side-ponytail hairstyle, the doll embodies an enchanting retro vibe, enhanced by vivid orange lip color and eye makeup.

Varsity Jacket Fashion Doll

The Varsity Jacket Fashion doll presents a casual yet chic look, with a faux leather and nylon jacket that complements colorful checkered pants. The attention to detail is evident, with the Sailors logo gracing the side of the pants and Sailor-kun's mark on the back of the jacket. This doll's short hairstyle, a first for the Retro Licca series, captures the essence of 1980s pop idols and is meticulously styled to create a fresh and lively look.

Embracing a Mixed-Demographic Audience

Licca-chan has been an evolving brand that caters not just to children but also to adults who grew up cherishing this doll. With a rising trend in “Licca activities,” which involve creating outfits and engaging with the doll for social media photography, Takara Tomy is expanding its appeal. The upcoming adult-oriented series, Photogenic Licca, set to launch in September 2024, further demonstrates this evolution.

This collaboration with Sailors marks a significant step in showcasing how the brand desires to connect with both long-time fans and newer audiences. The nostalgia associated with these dolls is projected to resonate well with diverse age groups, delivering joy and surprise to everyone.

Key Details

- Products: Retro Licca Sailors Marine Fashion and Varsity Jacket Fashion
- Retail Price: ¥4,950 each (including tax)
- Release Date: August 30, 2025
- Recommended Age: For ages 3 and above
- Copyright: © TOMY

Where to Find Them

The Retro Licca Sailors dolls will be available at toy specialty shops, major department stores, and the official online retailers, including the Takara Tomy Mall at takaratomymall.jp and Sailors' EC site at sailors.thebase.in.

Check out Retro Licca online to explore more:

Conclusion

The Retro Licca-chan dolls represent more than just toys; they symbolize a slice of fashion history that continues to inspire creativity and joy across generations. As they prepare to hit the shelves, one thing is clear: nostalgia never goes out of style, and neither will Licca-chan.