#USA #Boston #Influencer Marketing #Later #Snapchat

Later Teams Up with Snap Inc. to Revolutionize Influencer Marketing

In an innovative move aimed at enhancing influencer marketing, Later, a prominent leader in social media management and influencer marketing solutions, has forged a new partnership with Snap Inc., the parent company of Snapchat. This collaboration sets the stage to transform how brands and creators interact on one of the most popular social platforms today.

Key Features of the Partnership

This strategic alliance introduces some powerful features that will redefine how brands approach influencer marketing on Snapchat. One of the highlights is the integration of two significant capabilities through Snapchat's APIs:

• - Discovery of Creator Profiles: Marketers can now effortlessly locate and explore a variety of Snapchat creators based on specific keywords, topics, and audience demographics within Later's robust influencer marketing platform.
• - Automated Content Scheduling: Further enhancing the marketing strategy, this feature enables users to schedule and post content automatically through Later’s platform, combining Snapchat efforts with other social media campaigns seamlessly.

As the first to integrate Snapchat's Public Profile API for organic posting alongside the Creator Discovery API, Later is making strides in unifying the influencer marketing process.

Benefits for Marketers and Creators

For marketers, this integration simplifies the entire process of managing partnerships with Snapchat creators. They can now examine creators' previous content across multiple platforms, compile creators into lists, and efficiently oversee campaign collaborations. This streamlined approach is designed to make Snapchat a user-friendly and productive environment for marketers aiming to enhance their brands' outreach.

On the flip side, Snapchat creators stand to benefit immensely from Later’s full suite of tools designed to foster growth and monetization. By joining Later’s creator network, these influencers can connect with reputable brands for campaigns tailored to their audience base while efficiently managing brand collaborations. The platform also offers invaluable analytics and customizable options like the Link in Bio feature, aimed at optimizing creators' online presence and boosting revenue.

Scott Sutton, CEO of Later, stated, “Our partnership with Snapchat represents the future of creator marketing. With Snapchat's high engagement levels among Gen Z and Millennial audiences, we're bridging a critical gap between brands and creators.” This sentiment echoes the genuine intent to enhance authenticity in brand partnerships while optimizing the potential for financial returns.

Fintan Gillespie, Director of US Revenue Partnerships at Snap Inc., also expressed enthusiasm regarding this collaboration, emphasizing that Later’s focus on data-driven influencer marketing aligns perfectly with Snapchat’s mission. This partnership promises to unlock numerous possibilities for both creators and brands, enabling them to collaborate efficiently.

A Bright Future Ahead

With Snapchat hosting over 850 million monthly active users globally, the platform continues to be a viable channel for brands seeking innovative engagement methodologies. As the partnership unfolds, Later and Snap Inc. aim to broaden their collaboration by integrating additional audience insights and reporting capabilities to drive even more effective marketing strategies.

This partnership illustrates a significant evolution in the influencer marketing landscape, reinforcing the need for advanced tools that facilitate meaningful interactions between creators and brands. As Later continues to push the boundaries of what is achievable in the influencer marketing sphere, one can only anticipate the creative approaches that will emerge from this collaboration.

For more information about Later and its offerings, visit their website.