#United States #Washington, D.C. #Signature Brands #PAAS #Easter Bunny

Signature Brands Continues a Cherished Tradition

On April 21, 2025, Signature Brands, LLC, the parent company of PAAS, renowned for its Easter Egg coloring products, will proudly host decorating stations at the White House Easter Egg Roll. This iconic event celebrates the Easter holiday and has welcomed families from all over the nation for more than three decades.

A Creative Celebration

One of the highlights this year is the exciting Easter egg coloring activation, where guests can unleash their creativity to decorate vibrant Easter eggs using PAAS Color Cups, magic crayons, and innovative Grip N Dips. Not to be missed, the endearing PAWS, the PAAS Easter Bunny, will be on hand to spread joy among children and families, taking photos and interacting with attendees around the South Lawn.

Aside from egg decorating, Signature Brands will also feature a cookie decorating station complete with their signature icings and sprinkles, all of which are proudly produced in Ocala, Florida. This addition is set to make family bonding moments even sweeter, allowing guests to create delightful edible masterpieces.

A Legacy of Family Fun

Joe Ens, CEO of Signature Brands, emphasized the significance of this event at the White House, stating, "Participating in the White House Easter Egg Roll with the beloved tradition of coloring Easter eggs and decorating cookies means so much as it hits the core of what Signature Brands stands for – creating memories that will last a lifetime. We are happy to continue our long-standing White House Easter tradition of over 30 years and hope to continue it for another 30."

As preparations get underway, a recent survey from PAAS conducted in January 2025 demonstrated that a remarkable 94% of consumers who celebrate Easter plan to decorate eggs this year. This statistic reflects a vibrant culture surrounding Easter traditions, with Signature Brands at the heart of these memorable experiences.

About the Event

The much-anticipated White House Easter Egg Roll will take place on Monday, April 21, 2025, on the South Lawn of the White House, promising a blend of fun and creativity for all attendees. Families interested in enhancing their Easter celebrations with PAAS decorating kits can visit PAASEasterEggs.com.

About Signature Brands

Based in Ocala, Florida, Signature Brands operates a diverse portfolio that includes PAAS® Easter Egg Decorating, Pumpkin Masters® Decorating Kits, and GiftPop® Gifting Popcorn. The company stands as one of the largest manufacturers, distributors, and marketers of dessert decorating products, committed to bringing families together through creative traditions.

As Signature Brands gears up for this year’s Easter festivities, the immense joy captured over the years continues to resonate, affirming their place in the hearts of families celebrating Easter across the nation.