#Japan #Osaka #Umeda #KIRSH #Sunonebird

KIRSH Expands Presence with New Pop-Up Store in Osaka

KIRSH, the renowned South Korean women’s casual wear brand inspired by cherries, is set to open a pop-up store in Osaka's HEP FIVE starting April 18, 2024. Following the launch of its global store in Tokyo's Harajuku two years ago, this new pop-up represents the brand's increasing popularity in Japan, particularly among the younger demographic.

The pop-up will run through April 20, 2024, and promises to host a plethora of exciting events during its opening days. On April 18, the store will unveil limited edition collaboration items created in partnership with Taiwanese artist Sunonebird. Esteemed for her watercolor-like artistic expression, Sunonebird’s work elicits a sense of tranquility reminiscent of vibrant balloons floating gracefully in the sky.

To commemorate the opening, KIRSH will feature many special promotions. Customers will benefit from exclusive discounts and offerings if they arrive wearing KIRSH apparel. One of the highlights will be the Osaka-exclusive novelty gifts available only in limited quantities.

About KIRSH

Founded in 2015 in Seoul, KIRSH has rapidly gained traction not just in South Korea but globally, thanks in part to the endorsement of popular K-POP stars and influencers who showcase the brand. Its cherry motif resonates particularly with those aged between 10 to 20 years, making KIRSH a favorite among trendy youth in Japan.

The official online store as well as Instagram account for KIRSH are great resources for fans eager to explore the latest collections. The online store, which provides a full range of KIRSH's offerings, can be accessed at KIRSH Official Store, while more insights and product showcases are available via the brand’s Instagram at KIRSH Instagram.

Event Details

• - Location: HEP FIVE, 5-15 Kakuda-cho, Kita-ku, Osaka, 530-0017, Japan, 3rd floor, Store No. 302D
• - Operating Hours: 11:00 AM - 9:00 PM
• - Date: April 18 (Fri) - April 20 (Sun), 2024

Be sure to mark your calendars, as visiting the pop-up store during the opening days promises a unique retail experience filled with exclusive creations and offers tailored for fans of the brand. With limited stock of collaboration items and special price points for customers donning KIRSH, this pop-up is not just a shopping opportunity but a celebration of style and artistry. Don’t miss out on the chance to secure your own piece of KIRSH and uncover the charming world of Sunonebird!

About the Company

Hilight Brands Japan, established on May 2, 2023, manages KIRSH's operations in Japan, providing trendy apparel and accessories under the brand. Led by CEO Yuto Komori, the company is excited to continue delivering fashion-forward products to its growing customer base.

Explore the fresh styles and creative artwork at KIRSH's new pop-up store in Osaka and become part of this vibrant fashion movement!