King's Hawaiian and Bing Crosby Join Forces to Celebrate 75 Years of Holiday Cheer

Two Holiday Kings Unite

King's Hawaiian, the beloved bakery brand, and iconic crooner Bing Crosby are teaming up to celebrate a remarkable milestone—the 75th anniversary of both the renowned bakery's rolls and Bing Crosby's cherished holiday song, "Mele Kalikimaka." This collaboration not only brings together two holiday staples, but also represents a blending of flavors, music, and joy, perfectly capturing the spirit of the festive season.

A Festive Collaboration

In a sweet twist, the centerpiece of this collaboration is the newly launched Mele Kalikimaka GingerBREAD House, crafted entirely from King's Hawaiian rolls. This limited-edition product invites families to build and enjoy a festive centerpiece that is not only visually stunning but also deliciously edible. The kit includes King's Hawaiian Original Sweet Rolls, festive icing, and an array of other delightful ingredients that evoke the spirit of Hawaii. It's not just about decoration; it's about creating a memorable culinary experience that families can truly indulge in.

To sweeten the deal, each kit comes with a mini record featuring a QR code that leads directly to Bing Crosby’s classic rendition of "Mele Kalikimaka." This thoughtful addition aims to elevate the holiday decorating experience into a multisensory delight by pairing the act of gingerbread building with the delightful sounds of nostalgic holiday music. Available for purchase at $19.50 via the King's Hawaiian website, this kit is sure to become a treasured holiday tradition.

A Modern Take on a Classic

In tandem with the culinary launch, the Bing Crosby Estate and Primary Wave Music have collaborated with Hawaiian singer-songwriter Iam Tongi to breathe new life into the classic tune. On November 21, a two-song EP will be released, featuring both Iam Tongi’s reimagined cover of "Mele Kalikimaka" and a special duet version featuring Iam Tongi's vocals alongside Bing Crosby’s original recording. This creative partnership aims to celebrate the timelessness of this cherished song while introducing it to a new generation of listeners.

Iam Tongi expressed his excitement over recording such a legendary song, calling it a surreal experience. Having grown up in Hawaii, celebrating Christmas by singing carols door-to-door holds a special nostalgic significance for him. With his rendition, he hopes to connect generations and share the aloha spirit that the song embodies.

Kings Hawaiian: A Recipe for Joy

King's Hawaiian has a rich legacy that dates back 75 years, starting from a humble family bakery in Hilo, Hawaii, to becoming a beloved national brand. Their signature sweet rolls have become synonymous with holiday gatherings, playing a starring role on festive tables across the country. Being one of the top-selling edible products during Thanksgiving and Christmas, it's reported that last year King's Hawaiian sold enough rolls to wrap around the Earth almost four times!

Culinary delight aside, the brand is hosting a new holiday campaign titled "It's Not the Holidays Without King's Hawaiian", celebrating the enduring love for their iconic products. This campaign will be visible across multiple media channels throughout the holiday season, showcasing the versatility and cultural significance of their rolls.

Bridging Generations Through Food and Music

Both King's Hawaiian and Bing Crosby represent more than just delicious food and timeless music. They are integral parts of familial traditions, with their influence being felt from generation to generation. Raouf Moussa, CMO of King's Hawaiian, remarked on the beautiful amalgamation of food, music, and holiday spirit that defines this collaboration. He stressed that this partnership not only celebrates their legacy but also resonates with today’s holiday enthusiasts.

As this festive season approaches, families are encouraged to embrace the warmth of the holidays, whether it’s through creating culinary masterpieces with King's Hawaiian rolls or singing along to the enchanting melodies of Bing Crosby. This collaboration invites people to build memories, create traditions, and undoubtedly feel the aloha spirit within their hearts as they gather around the table.

In conclusion, this 75-year celebration is not just about reflecting on the past but is also a joyful reminder of the connections that food and music create—bringing loved ones together and making every holiday a special occasion. For more information on these exciting offerings, visit King's Hawaiian and experience the magic for yourself!