#USA #Irvine #Hello Kitty #Sanrio #Kura Sushi

Kura Sushi USA and Sanrio® Collaborate for an Adorable Dining Adventure

Kura Sushi USA, Inc., known for its fun revolving sushi restaurants, is thrilled to announce an exciting collaboration with the renowned global brand Sanrio. This partnership celebrates beloved characters such as Hello Kitty and her friends, offering customers a delightful dining experience filled with culinary surprises and joy from February 1 to February 28, 2026.

What’s New?

The Bikkura Pon dining experience will feature new capsule prizes and an exclusive limited-time menu that adds a sprinkle of cuteness to every meal. With 84 locations nationwide participating, sushi lovers can immerse themselves in a vibrant atmosphere that connects smiles, one sushi plate at a time.

Fun Prizes with Sushi Orders

Guests can look forward to earning collectible prizes as they indulge in their favorite sushi. For every 15 plates of sushi consumed, diners will receive a randomized Hello Kitty and Friends x Kura Sushi capsule prize. More plates equal more prizes, creating an exciting dynamic during the meal. Although some prizes can be bought individually, collectors will be particularly eager for the rare Hello Kitty Acrylic Badge.

The Special Menu

Food enthusiasts will be treated to three exclusive dishes inspired by Hello Kitty and her friends:
1. Hello Kitty's Avocado Dream Donut Delight: A tantalizing shrimp and creamy avocado dish drizzled with pink yuzu cream sauce, bringing a delightful citrus twist.
2. Cinnamoroll's Sky Blue Jelly Parfait: A heavenly mix of New York cheesecake with layers of vanilla ice cream topped with luscious yuzu jelly for a refreshing finish.
3. Pompompurin's Caramelized Tamago Tempura Roll: A crispy tempura wrap filled with tamago and cucumber, complemented by a sweet drizzle of eel sauce.

Cute Merch to Take Home

To enhance the dining experience, Kura Sushi will offer a reusable Hello Kitty and Friends drink bottle for just $20, available only in-restaurant while stocks last. This cute accessory also provides the bonus of free fountain drink refills on the purchase day.

Exclusive Rewards for Loyal Customers

Kura Sushi Rewards members can enjoy an additional treat: a limited-edition Hello Kitty and Friends x Kura Sushi Face Towel with a minimum in-restaurant purchase of $85 starting February 1, while supplies last.

A Philosophy of Happiness

As Newton Hoang, Vice President of Marketing at Kura Sushi USA, said, "We are about spreading happiness all around through delicious bites and sweet moments." The collaboration with Hello Kitty and her friends will surely delight both new and loyal guests alike.

The Bikkura Pon Experience

Kura Sushi's unique Bikkura Pon prize program adds an element of excitement, with over 600 million plates served in the U.S. The combination of sushi and surprise keeps diners returning for more.

For those eager to learn more about this limited-time collaboration, detailed information will be available on Kura Sushi's official website. Follow Kura Sushi on Instagram for updates and a sweet giveaway on February 11.

Whether you are a loyal fan of Hello Kitty or simply looking to enjoy a unique sushi meal, Kura Sushi USA invites you to immerse yourself in this promotional event and make lasting memories. Don’t miss your chance to experience a fusion of sushi and joy from Hello Kitty and Friends!