BBB Industries Rebrands as TERREPOWER to Emphasize Sustainable Manufacturing

BBB Industries Rebrands as TERREPOWER

In a major transformation, BBB Industries, LLC, recognized as a leading sustainable manufacturer in North America and Europe, has officially changed its name to TERREPOWER. This rebranding, announced on February 4, 2025, is designed to reflect the company’s commitment to innovation and its mission to promote sustainable manufacturing practices on a larger scale.

Since its inception in 1987, BBB Industries has been dedicated to providing reliable and high-quality products to a global customer base. Over the last three decades, the company has progressively expanded its capabilities beyond traditional automotive remanufacturing, venturing into new technologies such as electric vehicles, renewable energy sources, and various industrial applications. By extending product lifecycles and optimizing raw material usage, TERREPOWER plays a critical role in helping clients reduce costs while maintaining high performance in their operations.

Commitment to Sustainable Manufacturing

At the heart of TERREPOWER's operational strategy is a focus on sustainable manufacturing. The company employs advanced processes in remanufacturing, reengineering, and material recovery to minimize waste, reduce reliance on raw inputs, and enhance resource efficiency. This technical approach underpins not only the company's commitment to environmental responsibility but also its vision to offer cost-effective, high-quality solutions to meet the evolving needs of its customers.

Duncan Gillis, CEO of the former BBB Industries, explained, “This is a significant milestone for us. TERREPOWER is more than just a rebranded name; it marks a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration to develop solutions that meet the changing demands of our clients. This brand transformation unites our teams under a common identity and strategically positions us for future successes.”

The name TERREPOWER was chosen to embody the company's dedication to forward-thinking solutions and its role in advancing a resource-efficient future. Derived from the French word for earth, “Terre,” the name highlights the company’s determination to conserve precious resources. Meanwhile, “Power” signifies the strength of the company in generating smarter, more effective manufacturing solutions. By bringing these elements together, TERREPOWER emphasizes the creation of long-term value for customers through the extension of product lifecycles and the optimization of materials used.

Future Outlook

This brand evolution will be rolled out globally over the coming months, commencing with updates to the branding assets alongside the introduction of resources aimed at helping employees embrace the new identity. As part of the transformation, a newly designed website is set to launch next week.

About TERREPOWER

TERREPOWER, previously known as BBB Industries, LLC, stands out as a global leader in sustainable manufacturing. The company specializes in delivering reliable and high-quality products to the automotive and industrial sectors, with widespread operations across North America and Europe. TERREPOWER manufactures and sustainably supplies a range of non-discretionary repair parts in over 90 countries. Established in 1987, the company has a legacy of innovation coupled with an unwavering commitment to advancing the circular economy and extending product lifecycles. As a private entity, TERREPOWER operates business centers in Greater Mobile, Alabama; Dallas, Texas; and Brussels, Belgium.

Conclusion

With this rebranding, TERREPOWER aims to reinforce its position as a leader in sustainable manufacturing, fostering efficient practices and innovative solutions that resonate with the values and expectations of today's consumers. This strategic positioning signals the company’s readiness to tackle future challenges while contributing positively to environmental sustainability.