#USA #New York #marketing #Assembly #Scene MMA

Introduction

In an effort to transform the marketing landscape, Assembly, a prominent agency under Stagwell (NASDAQ: STGW), proudly announced the launch of its latest tool: Scene Modeled Media Attribution (MMA). This innovative application will be integrated into Assembly's STAGE system, designed to optimize the measurement and effectiveness of marketing campaigns.

Objective of Scene MMA

The primary goals behind Scene MMA are clear. Firstly, it aims to enhance the frequency and detail of marketing mix model outputs, providing clients with actionable insights that can be directly applied to their campaigns. Secondly, it seeks to automate data processes, which delivers a more efficient solution for clients looking to streamline their efforts. By employing this advanced app, brands will significantly improve their understanding of crucial business outcomes, including leads, acquisitions, and sales.

Benefits of Scene MMA

According to Tim Lippa, Global Chief Product Officer at Assembly, “Scene MMA is set to help our clients increase their ROI while optimizing marketing strategies.” This new tool offers some compelling benefits:

• - Increased ROI: Brands can expect up to a 13% enhancement in return on investment through better strategy alignment.
• - Reduced Modeling Time: One of the standout features is the ability to cut modeling time by 26%, streamlining campaign analyses significantly.
• - Cost Savings: On top of that, clients can anticipate an average 30% in cost savings when compared to rival platforms.

These benefits empower businesses to make more informed decisions and allocate budgets more wisely.

Addressing Attribution Challenges

A major issue within the realm of marketing is the fragmentation seen in attribution sources. Scene MMA tackles this by resolving discrepancies that often arise between platforms, web analytics, and marketing mix modeling (MMM). This innovative approach not only allows for a more coherent data narrative but also enables faster refresh rates, giving media teams the tools they need to adjust campaigns in real time across diverse channels.

Technology and Integration

The app is built upon Assembly's STAGE, a proprietary operating system that enhances their global operations. As part of its integration with STAGE, Scene MMA is looking to utilize advanced AI methods. This will greatly enhance the speed of modeling while providing deeper insights into resource allocation both within separate channels and across a broader landscape.

Collaboration with META

The successful launch of Scene MMA coincides with Assembly achieving Certified Company status with META, signifying their proficiency in utilizing META technologies for managing digital campaigns. Lippa notes the positive collaboration with META has helped push technological boundaries, allowing Assembly to innovate further.

Future Accessibility

Currently in BETA testing, Scene MMA is poised for a wider release later this year. With a suite of powerful tools and the backing of such technologies, Assembly aims to redefine how brands approach their marketing effectiveness, pinpoint growth potential, and gauge brand performance.

Conclusion

In conclusion, Assembly's introduction of the Scene Modeled Media Attribution app represents a significant advancement in marketing efficacy. The combination of improved data processes, actionable insights, and tangible cost benefits makes this tool a game-changer for brands eager to maximize their marketing investments. For more information about the app and the functionalities it brings, visit StageAI.AssemblyGlobal.com and discover more about Assembly’s innovative approach.