Primark Set to Launch Its First Store in Georgia, Expanding US Presence

Primark Expands to Georgia

Primark, the well-known international fashion retailer, is set to broaden its footprint in the United States with the opening of its first store in Georgia on September 8, 2026. Touted for offering both the latest fashion trends and essential everyday items at accessible prices, Primark will welcome customers to its new location at Sugarloaf Mills in Lawrenceville. This new store will mark the retailer's 47th location in the US, showcasing over 26,000 square feet of retail space designed to cater to the fashion-savvy shoppers in the region.

Kevin Tulip, President of Primark US, expressed his excitement for the Georgia expansion, stating, "Our expansion into the state of Georgia is something we're extremely excited about. We're thrilled to bring the residents of Atlanta Primark's signature everyday essentials at affordable prices." Tulip emphasized that in today's economic climate, the value of quality fashion is more crucial than ever, and Primark is positioned to meet this need.

Shopper anticipation is further heightened by the store opening festivities planned for the day. Visitors can look forward to family-friendly entertainment, including a live DJ, local food treats, and enticing giveaways. Additionally, customers can jumpstart their fall wardrobe refresh with Primark's affordable offerings, which range from women's denim starting at $12, men's T-shirts at $5, and children's sweatshirts for $8. For sports enthusiasts, merchandise supporting local teams like the Atlanta Hawks and Falcons will be available, with items starting at $16.

To facilitate a smooth shopping experience, Primark has launched a user-friendly website, enabling customers in Georgia to browse current product offerings before their visit. Interested shoppers can head to www.primark.com for the latest updates on product drops, store hours, and opening day events.

As part of its preparations for this and future store openings, Primark is also actively recruiting new colleagues to fill essential positions, with available roles listed on their Careers website.

About Primark

Founded in Ireland in 1969, Primark stands on the core principle that everyone deserves to look and feel good without paying excessively. With over 480 stores across 19 countries, Primark prides itself on offering products made to last, ranging from everyday essentials like T-shirts and socks to stylish, trend-forward items. The retailer's commitment to physical stores enhances shopping experiences within malls and retail environments, fostering social interaction and community engagement.

With the upcoming opening in Georgia, Primark is excited to introduce its unique value proposition to an entirely new customer base, solidifying its status as a go-to destination for affordable fashion amidst a highly competitive retail landscape.