#Japan #Tokyo #Cross Marketing #Cherry Blossoms #Strawberry Daifuku

Insights into Spring Activities and Trends

As the warmth of spring approaches, many individuals are looking forward to a season filled with new beginnings and natural beauty. A recent survey conducted by Cross Marketing, involving respondents aged 20 to 69 from across Japan, highlights key trends and activities that excite people as spring arrives. This survey sheds light on what the Japanese population eagerly anticipates for the coming spring of 2026.

Top Joys of Spring

The survey revealed that the most celebrated aspects of spring include:
1. Warmer temperatures
2. The beauty of cherry blossoms and seasonal flowers
3. Longer daylight hours
These factors contribute significantly to the positive feelings associated with the new season. The rising temperatures and blooming flowers evoke a sense of renewal and zest among the population, fostering a cheerful sentiment as spring begins.

Spring Activities: What Are People Excited About?

When it comes to activities for spring, the overwhelming favorites are:

• - Travel and outings
• - Cherry blossom viewing

Approximately 30% of respondents expressed enthusiasm for these leisure activities. Notably, both the elderly and younger generations are keenly interested, with over 40% of women in their 20s focusing on hanami (flower viewing) and seniors prioritizing travel outings.

Spring Goals: Changes and New Experiences

As spring symbolizes a fresh start, many individuals are considering changes in their lives:
1. Fashion style
2. Lifestyle habits
3. Hairstyles
Women particularly demonstrate a heightened awareness in improving their appearance, with fashion and hairstyles being prominent on their lists of changes.

Seasonal Sweets: A Flavorful Delight

In the realm of sweets, strawberry daifuku stands out as the favorite dessert desired by 32% of those surveyed this spring. Other popular options include:

• - Sakura mochi
• - Strawberry shortcake
• - Strawberry parfait
• - Kusamochi (yam leaves rice cake)

These results indicate a strong preference for strawberry-infused desserts among younger consumers, while older generations favored more traditional offerings such as sakura mochi and kusamochi.

Health Concerns: Springtime Ailments

While spring brings joy, it can also introduce some health challenges. The condition most reported was hay fever, affecting 29.4% of individuals. Following closely was the discomfort due to temperature fluctuations at 19%. Other common complaints included sleepiness and eye irritation—conditions particularly reported by women aged 40 to 60, who showed signs of experiencing spring fatigue.

Conclusion: Embracing the Season

The survey emphasizes how spring is not just a change of weather but a pivotal time for personal growth, indulgence in seasonal treats, and setting new intentions. The combination of increased outdoor activities, warm days, and the blooming natural landscape offers a unique chance for individuals to celebrate this vibrant season fully.

For those interested in the detailed results and data from this survey, it can be accessed through Cross Marketing Report.

About Cross Marketing

Founded in 2003 and based in Shinjuku, Tokyo, Cross Marketing specializes in marketing research and consulting, providing valuable insights for businesses looking to understand consumer behavior and market trends.

For media inquiries related to the report or further information about Cross Marketing, please contact their public relations department.