#Japan #Tokyo #E-Commerce #Hometown Tax #Onsite Corp

Seminar Overview

On November 19, 2025, the General Incorporated Association GDX will host an urgent online seminar focused on the impact of the point regulation on hometown tax donations, titled "Hometown Tax: What is Required Post-Point Regulation?" This seminar is essential for municipal employees seeking to navigate the new regulations that will profoundly affect fundraising strategies.

Background

With the implementation of point regulations slated for October 2025, GDX conducted a rapid survey involving 192 municipalities. The results revealed a significant 91.1% of municipalities reporting a decrease in donation amounts, pointing to a stark market cooling period. As a result, municipalities must pivot their strategies to effectively communicate the allure of their regions and the stories behind their return gifts to gain donors' empathy.

A Shift in Strategy

In light of this evolving competitive landscape, the dependency on portal sites remains high, compelling local governments to rethink their approach. The seminar will feature Onsite Corporation, a company well-versed in e-commerce operations and portal strategies. They aim to provide actionable strategies that will enhance operational capabilities amidst this regulatory change.

Key Focus Areas

During the seminar, attendees will learn about strategies critical to thriving in the shifting landscape of hometown tax. Onsite's focus will be on the crucial role of E-commerce operational power, especially as municipalities approach the year-end donation season. Topics will include:

• - Immediate Actions: Practical steps municipalities must undertake by the year-end to optimize donations.
• - Understanding Portal Dynamics: Effective methods for leveraging unique characteristics of platforms like Rakuten and Amazon to enhance visibility and sales promotion.
• - Successful Case Studies: Analyzing key differences between municipalities that excel and those that struggle in adapting to the new market conditions.

Seminar Details

The online seminar titled “Hometown Tax: The Necessary E-Commerce Operational Power Post-Point Regulation” is particularly beneficial for those municipalities facing significant donation declines since October. Participants can expect:

• - A comprehensive breakdown of effective strategies through real-world examples.
• - Insights into essential tactics and adjustments needed for continued fundraising success.
• - An in-depth focus on effective advertising management to boost visibility and engagement on portal sites.

Speaker Introduction

The session will be led by Koutarou Saito, Manager of Client Solutions at Onsite Corporation. With a rich background in consulting and sales across various sectors, he has successfully supported diverse clients from large corporations to SMEs. Saito's recent accomplishments include scaling social media followership from 10,000 to over 100,000 and growing sales from virtually zero to 1.6 billion yen within six years by emphasizing practical solutions.

Event Details

• - Date and Time: November 19, 2025, from 10:30 AM to 12:00 PM (JST)
• - Format: Online via Zoom Webinar (URL to be emailed two days prior to the event)
• - Fee: Free (registration required)
• - Target Audience: Municipal employees nationwide and GDX members
• - Capacity: First 300 registrants

Registration

Interested participants can register through the provided Google form. For those who may encounter any issues accessing the link, applications can also be sent to [email protected].

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Additional Information

For municipalities looking to benchmark their strategies against current market trends, GDX will release results from the “Hometown Tax Actual Conditions Survey, May 2025,” available for free access to municipal staff. The organization continues to research the evolving dynamics of the hometown tax market to provide ongoing support and insights.

For further inquiries, please contact:

• - GDX Office: General Incorporated Association GDX, Tokyo, Minato, 1-3-1 Ark Cube Aoyama, 3F, Tokyo, Japan
• - Phone: 03-6683-0106
• - Email: [email protected]
• - Website: gdx.or.jp