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ANGOSTURA® Expands into Premium Cocktail Syrups

In an exciting development for cocktail enthusiasts and bartenders alike, ANGOSTURA®, the preeminent bitters brand, has announced its U.S. launch of two premium cocktail syrups: the ANGOSTURA Demerara Sugar Syrup and ANGOSTURA Spicy Honey Syrup. This launch marks a significant milestone in the company’s over 200-year journey in shaping cocktail culture worldwide.

The New Offerings

ANGOSTURA Spicy Honey Syrup

The ANGOSTURA Spicy Honey Syrup presents a unique blend of honey's smooth sweetness paired with a hint of chili heat. This syrup is designed to complement a variety of spirits, including tequila, mezcal, and whiskey. Its versatility makes it perfect for trending cocktails, especially the Spicy Margarita, which has rapidly gained popularity in bars and restaurants. The synergy of sweetness and heat creates an intriguing flavor profile that adds depth and complexity to beverages.

ANGOSTURA Demerara Sugar Syrup

On the other hand, the ANGOSTURA Demerara Sugar Syrup is a richly flavored syrup characterized by notes of toasted molasses, warm caramel, and subtle smoky undertones. It is crafted to enhance aged spirits such as bourbon, rye whiskey, and dark rum, making it an excellent addition to both classic and contemporary cocktails. The syrup notably elevates cocktails like the Old Fashioned, which remains a top choice among cocktail drinkers in the U.S.

A Legacy of Flavor Innovation

For over two centuries, ANGOSTURA has inspired bartenders and home mixologists with its iconic bitters, known worldwide for their quality and contribution to cocktail crafting. As consumer demand leans increasingly toward high-quality mixology ingredients, these new syrups embody a natural evolution for ANGOSTURA, allowing the brand to expand its role in the cocktail creation process.

Michael Fritts, the ANGOSTURA Brand Manager at Mizkan America, emphasizes that today's bartenders and cocktail lovers are searching for high-quality components that simplify the drink-making process while maintaining rich flavors. With these new syrups, crafting elevated cocktails becomes more accessible without compromising the taste people expect from ANGOSTURA.

Ian Forbes, CEO of ANGOSTURA Limited, remarked on the significant extension of the brand’s legacy through these syrups. By introducing these products, ANGOSTURA continues its commitment to quality, looking to enhance both on-premise and retail cocktail experiences.

Elevating the Bar Experience

The introduction of these syrups not only allows bartenders greater creative freedom in their cocktail programs but also meets the increasing consumer trend toward premiumization in the beverage sector. Retailers will be better equipped to provide innovative and high-quality cocktail ingredients, ultimately enhancing the overall cocktail experience for consumers.

Availability

The new ANGOSTURA Cocktail Syrups are now available at select retailers across the United States, setting the stage for a new era in cocktail preparation and enjoyment. With these additions, ANGOSTURA reinforces its standing as an industry leader, ensuring that both professional bartenders and home mixologists can create cocktails that not only taste great but also tell a story of expertise, tradition, and innovation.

As cocktail culture continues to evolve, ANGOSTURA® is poised to remain at the forefront, bringing creativity and quality into every glass.