Batteries Plus Celebrates Success at PlusCon with Exciting Plus Games Competition
In a successful reimagining of the conventional franchising convention, Batteries Plus recently completed its PlusCon event. This innovative celebration was marked by the inaugural Plus Games, an initiative aimed at boosting franchisee engagement and encouraging a friendly competitive spirit among participating stores. The event was held in Las Vegas and served as a platform to celebrate achievements while driving home the importance of collaboration and education in the battery service industry.
The Plus Games were designed as an engaging, year-long competition that allowed franchisees to participate in a variety of challenges focusing on training and sales performance. The aim was clear: foster a sense of camaraderie while enhancing the expertise of store associates. According to Joe Malmuth, Chief Development Officer of Batteries Plus, breaking away from the typical mold of franchise conventions was critical. He noted, "We knew we had to break the mold of a typical franchise convention and spark some new excitement within our system, so we sought out an opportunity to shake things up."
The culmination of the Plus Games at PlusCon drew considerable attention and excitement among store owners. During this event, the top franchises showcased their all-around performance in terms of sales metrics including sales of key fobs and flashlights. Ultimately, Frank Meier's Glen Ellyn, Illinois team emerged as the winners, surpassing over 294 other stores in the competitive landscape. Close competitors Richard and Kelli Epps from Largo/Spring Hill, Florida, highlighted the competitive nature of the event, placing second in the exhilarating challenge.
The results of the competition translated into impressive sales growth across many stores. A report stated that top quartile stores experienced a significant median total sales increase between 5.9% to 7.4% when compared with the same timeframe of the previous year. In addition, participation in the Plus Games also led to a notable 12.3% growth in key fob sales amongst the top-performing stores, underscoring the positive impact of this initiative.
Moreover, Batteries Plus leveraged PlusCon to unveil a new branding campaign titled "Experts In Charge." This initiative aims to not only recognize the expertise that store owners deliver but also to elevate the company's image within the industry as a provider of power solutions. This brand repositioning aims to reinforce Batteries Plus's commitment to offering unmatched service and technical expertise to its customers.
Jon Sica, the Chief Operating Officer for Batteries Plus, expressed satisfaction with the results of the Plus Games, reflecting on the extraordinary engagement witnessed. He stated, "The Plus Games lit a fire across our system, and the resulting sales lift we witnessed across our top-performing stores is a testament to what's possible with a motivated, aligned, and focused franchise system."
Batteries Plus boasts nearly 40 years of operational history, with over 800 stores in development and operation. The company is recognized as a leader in the specialty battery sector, providing power solutions that cater to both consumers and businesses alike. Their commitment is to minimize downtime while maximizing efficiency in various applications, from household to commercial uses.
To explore franchising opportunities with Batteries Plus or to learn more about the Plus Games, interested parties can visit batteriesplusfranchise.com. This initiative reflects a forward-thinking approach to franchising, presenting exciting opportunities amidst a competitive landscape. With ongoing enhancements to their training and support systems, Batteries Plus continues to create an environment that fosters success for their franchisees and their customers.
The Plus Games were designed as an engaging, year-long competition that allowed franchisees to participate in a variety of challenges focusing on training and sales performance. The aim was clear: foster a sense of camaraderie while enhancing the expertise of store associates. According to Joe Malmuth, Chief Development Officer of Batteries Plus, breaking away from the typical mold of franchise conventions was critical. He noted, "We knew we had to break the mold of a typical franchise convention and spark some new excitement within our system, so we sought out an opportunity to shake things up."
The culmination of the Plus Games at PlusCon drew considerable attention and excitement among store owners. During this event, the top franchises showcased their all-around performance in terms of sales metrics including sales of key fobs and flashlights. Ultimately, Frank Meier's Glen Ellyn, Illinois team emerged as the winners, surpassing over 294 other stores in the competitive landscape. Close competitors Richard and Kelli Epps from Largo/Spring Hill, Florida, highlighted the competitive nature of the event, placing second in the exhilarating challenge.
The results of the competition translated into impressive sales growth across many stores. A report stated that top quartile stores experienced a significant median total sales increase between 5.9% to 7.4% when compared with the same timeframe of the previous year. In addition, participation in the Plus Games also led to a notable 12.3% growth in key fob sales amongst the top-performing stores, underscoring the positive impact of this initiative.
Moreover, Batteries Plus leveraged PlusCon to unveil a new branding campaign titled "Experts In Charge." This initiative aims to not only recognize the expertise that store owners deliver but also to elevate the company's image within the industry as a provider of power solutions. This brand repositioning aims to reinforce Batteries Plus's commitment to offering unmatched service and technical expertise to its customers.
Jon Sica, the Chief Operating Officer for Batteries Plus, expressed satisfaction with the results of the Plus Games, reflecting on the extraordinary engagement witnessed. He stated, "The Plus Games lit a fire across our system, and the resulting sales lift we witnessed across our top-performing stores is a testament to what's possible with a motivated, aligned, and focused franchise system."
Batteries Plus boasts nearly 40 years of operational history, with over 800 stores in development and operation. The company is recognized as a leader in the specialty battery sector, providing power solutions that cater to both consumers and businesses alike. Their commitment is to minimize downtime while maximizing efficiency in various applications, from household to commercial uses.
To explore franchising opportunities with Batteries Plus or to learn more about the Plus Games, interested parties can visit batteriesplusfranchise.com. This initiative reflects a forward-thinking approach to franchising, presenting exciting opportunities amidst a competitive landscape. With ongoing enhancements to their training and support systems, Batteries Plus continues to create an environment that fosters success for their franchisees and their customers.
Topics Consumer Products & Retail）
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