Kinoko no Yama 50th
2025-07-29 05:22:22

Celebrating 50 Years of Kinoko no Yama with Special Cheese-flavored Collaborations!

Celebrating 50 Years of Kinoko no Yama



In 2025, Meiji Co. will mark an extraordinary milestone as it celebrates the 50th anniversary of its beloved snack, Kinoko no Yama. Known for its unique combination of chocolate and biscuit, this iconic treat has delighted consumers since its launch in 1975. To commemorate this special occasion, Meiji is collaborating with the popular mascot, Carl Uncle, to create a unique limited-time offering that promises to elevate the snack experience.

Special Collaboration with Carl Uncle


The upcoming product, "Kinoko no Yama with Zik Carl Cheese Flavor," will be available nationwide starting August 5, 2025. This special edition blends the original charm of Kinoko no Yama with the distinct cheese-seasoned flair that Carl Uncle is known for. The product features the classic mushroom-shaped snack coated with a light and crispy texture infused with Carl's signature cheese seasoning. This delightful combination not only pays tribute to the brand's rich history but also caters to the taste buds of cheese lovers everywhere.

Carl Uncle himself has taken part in this celebratory venture, bringing his flair to the development of this delicious treat. The new addition is expected to be a snack that consumers find addictive and enjoyable, perfect for sharing among friends or indulging alone.

Returning to Eastern Japan: Cheese-flavored Kakar Almonds


In addition to the Kinoko no Yama collaboration, Meiji is also thrilled to announce the return of the "Cheese-flavored Kakar Almonds" to Eastern Japan. After a successful launch in September 2024, this product became a hit for its unique combination of roasted almonds featuring a twist of Carl's cheese seasoning. What started as an honest mistake by Carl Uncle when he accidentally mixed cheese seasoning with Meiji Almond Chocolate has transformed into a delectable snack ideal for quick bites.

This product will also be available exclusively in Eastern Japan, answering the calls of fans who have been eager to try the tasty cheese-flavored delight. Though availability will be limited to specific regions, Meiji's initiative aims to cater to the long-standing demand of customers yearning for the nostalgic taste of Carl's cheese flavor.

Health and Enjoyment: Building a Better Snack Experience


Through the launch of these innovative snacks, Meiji Co. is committed to providing unique flavors that enhance the joy of snacking while contributing to the well-being of its customers. The combination of taste and nutrition is key to Meiji's philosophy, and these new products embody that vision. With an open price, both Kinoko no Yama with Zik Carl Cheese Flavor and Cheese-flavored Kakar Almonds aim to bring a sense of happiness and health to everyone.

Meiji encourages its loyal customers to celebrate this remarkable journey through the deliciously whimsical world of Kinoko no Yama. With a rich history of flavors and textures, the future looks bright for Meiji’s innovative snacks, bringing communities together through the joy of shared experiences while indulging in nostalgic snacks.

Topics Consumer Products & Retail)

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