#Japan #marketing #Tokyo #AppsFlyer #DearOne

Introduction

In an exciting development for the marketing technology landscape in Japan, DearOne, a newly established subsidiary of NTT Docomo specializing in marketing innovations, has entered into a reseller agreement with AppsFlyer Japan. This collaboration marks the start of the distribution of the AppsFlyer mobile measurement platform in the Japanese market.

DearOne aims to leverage its extensive experience in app development and growth marketing to provide robust support for companies' app marketing initiatives through the AppsFlyer platform.

What is AppsFlyer?

Founded in 2011 in Israel, AppsFlyer has emerged as a leading mobile attribution and marketing analytics platform. With over 80,000 apps worldwide using its services, it has gained significant traction across various industries in Japan, including major banks, apparel brands, and convenience stores.

The platform enables businesses to track the effectiveness of various user acquisition channels, such as advertisements, owned media, QR codes, and social media. The robust analytics offered by AppsFlyer allow businesses to pinpoint which marketing initiatives contribute the most to increased installation and revenue, thereby enabling them to maximize their marketing ROI.

Key Features of AppsFlyer

1. Comprehensive Visibility Over Marketing Channels
AppsFlyer provides detailed insights across all customer acquisition channels. By accurately measuring and analyzing the contributions of different initiatives to app installs and revenue, businesses can focus their resources on the most effective strategies.

2. In-depth User Behavior Analysis
Post-installation user behavior, including purchases, subscriptions, and registrations, can be meticulously tracked and analyzed. This allows companies to gain deeper insights into customer interactions. Advanced features like cohort analysis and retention analysis are available through user-friendly dashboards, making sophisticated marketing analytics accessible to all levels of users.

3. Fraud Detection and Audience Optimization
The platform also includes features to detect fraudulent activities, such as click fraud and fake installations. Its audience tools assist businesses in categorizing users effectively to ensure that advertising can be optimized to reach the right targets, thus conserving ad spend and driving successful app marketing efforts.

DearOne's Support Services for AppsFlyer Implementation

With the new reseller partnership, DearOne is set to provide an array of services designed to facilitate the implementation and utilization of AppsFlyer. These services include:

• - Assistance with AppsFlyer setup
• - Definition of measurement events and KPI design
• - Onboarding and training
• - QA support

Additionally, DearOne offers expertise in maximizing the platform’s capabilities, such as:

• - Designing dashboards and reports
• - Conducting analyses and improvement recommendations
• - Offering workshops and hands-on training sessions

DearOne’s flexible approach ensures that the support is adapted to meet the unique needs of each client.

Leveraging Experience for Growth

DearOne has a proven track record in supporting app development and growth marketing for a diverse range of companies. This experience will enable them to offer not just a tool, but also tailored strategies that help businesses achieve optimal marketing outcomes through AppsFlyer.

For inquiries about AppsFlyer implementation or utilization, interested parties can reach out via this contact link.

Remarks from Ronen Mense, President and Managing Director, AppsFlyer APAC

The competitive nature of the Japanese app market necessitates reliable technology and localized expertise. The partnership with DearOne will ensure that more Japanese companies gain access to the essential knowledge and support needed for success in this challenging environment.

About DearOne

DearOne stands as a new business-oriented subsidiary of NTT Docomo. Among its offerings are ModuleApps 2.0, a solution for developing official apps by incorporating various necessary features, and ARUTANA, a retail media platform that enables cross-channel advertising through official retail apps. The company also specializes in various martech tools, including user behavior analytics tools like Amplitude, contributing to the growth of digital products such as apps and e-commerce sites.

• - CEO: Kiyohisa Kono
• - Headquarters: 3-8-8 Toranomon, Minato-ku, Tokyo
• - Website: DearOne