#Japan #Sensitive Skin #Tokyo #Anti-Aging #IROE

IROE Moist Water: A Breakthrough in Skincare for Sensitive Skin

In an era where skincare is paramount, IROE has emerged as a leading brand designed specifically for those with sensitive skin. The newly launched product, IROE Moist Water, promises to deliver a superior anti-aging care experience without compromising comfort. Recognizing the unique needs of sensitive skin, the brand is proud to introduce its first product that emphasizes both hydration and skin barrier protection through innovative technology.

Unique Lamella Technology

The formulation of IROE Moist Water revolves around Lamella Technology. This proprietary technique, patented in 40 countries worldwide, mimics the natural structure of the skin, known as the lamellar structure. This structural foundation plays a crucial role in maintaining skin moisture and protecting against external irritants. By integrating Lamella Technology, the product ensures that hydration is locked in for extended periods, allowing users to enjoy a moisture-rich experience all day long.

Addressing Elderly Skin Concerns

Individuals with sensitive skin often confront unique aging challenges, such as dryness and skin irritation. Many resort to defensive skincare routines, inadvertently forgoing effective anti-aging treatments. IROE recognizes that the structural disorder of the lamellar layers due to aging can exacerbate these issues. The brand's development team, comprised of seasoned professionals from major cosmetic firms, crafted IROE Moist Water with the aspiration that sensitive skin users do not have to abandon their quest for quality anti-aging care.

This pioneering approach not only targets the root causes of aging in sensitive skin but also brings out the skin's intrinsic health, allowing individuals to embrace their beauty with confidence.

Cultural Inspiration Behind IROE

The name “IROE” is derived from iroe, a term associated with Noh—a traditional Japanese performing art known for its intricate expressions of beauty. This connection reminds users of the hidden, yet profound, beauty that lies within. The conventional artistry of Noh inspired the founders to create a product that restores peace and hydration in modern life, aiming to reclaim the lost emotional tranquility and comfort.

Features of IROE Moist Water

1. World-Renowned Lamella Technology: IROE Moist Water utilizes a product structure that mimics the skin’s lamellar structure, thus enhancing the absorption of nourishing ingredients and retaining moisture for hours. Users can feel a noticeable difference in hydration as time passes.

2. Natural Aroma Therapy: Harnessing the power of 100% natural aromas, IROE Moist Water transforms skincare routines into moments of bliss. The calming scent not only uplifts the spirit but also provides relaxation, making it a therapeutic experience.

3. Gentle Formulation for Sensitive Skin: The product is free from parabens, phenoxyethanol, and ethanol, ensuring it remains suitable for daily use, even for the most sensitive skin types. IROE commits to gentle care without compromising effectiveness.

Launch Campaign

In celebration of the launch of IROE Moist Water, a special promotional campaign is available. Users who register with the official IROE LINE account will receive 20% off their first purchase, enabling them to experience this remarkable product at a reduced cost.

Product Summary

• - Product Name: IROE Moist Water
• - Volume: 150ml
• - Price: ¥9,800 (including tax)
• - Available at: IROE Official Online Store

Company Overview

• - Company Name: Saras Co., Ltd.
• - Location: 6-8 Kagurazaka, Shinjuku, Tokyo 162-0825, Japan
• - CEO: Kazuhiko Noman
• - Established: October 19, 1973
• - Capital: ¥10 million
• - Business Focus: Development, sales, and import/export of cosmetics, management and operation of esthetic salons, and internet-related services.
• - Website: Saras Official Site
• - Product Site: IROE Product Page
• - LINE Official Account: LINE Registration
• - Instagram: IROE Instagram
• - YouTube: IROE YouTube Channel

IROE Moist Water marks a significant step forward in sensitive skincare technology, merging effective anti-aging solutions with gentle care to create a nurturing experience for all users.