#London #United Kingdom #reward #Hawes & Curtis #Touker Suleyman

Reward Partners with Hawes & Curtis: A Game-Changer in Retail Marketing

In a major development in the retail landscape, Reward, a pioneering leader in customer engagement and commerce media, has officially partnered with the iconic British brand Hawes & Curtis. This collaboration is set to bring forward a revolutionary approach to retail marketing, leveraging data-driven strategies and innovative technology to enhance the shopping experience for customers.

A Strategic Move for Hawes & Curtis

Hawes & Curtis, known for its sophisticated and stylish apparel, will redefine how it engages with its customer base by attaching itself to Reward's extensive global retail network. With this new alliance, Hawes & Curtis can tap into the insights gathered from over 10 million active customers and billions of transaction data points that Reward has at its disposal. This partnership opens doors to a variety of benefits that will not only enhance customer loyalty but also improve revenue growth through targeted marketing efforts.

Through Reward's intelligent activation capabilities, Hawes & Curtis is now equipped to combine spending data with contextual insights that drive personalized marketing campaigns. This strategic partnership aims to foster deeper engagement both online and in-store, ultimately boosting repeat sales and enabling the brand to connect with untapped audience segments.

Touker Suleyman's Vision for Retail

The announcement of this partnership coincided with an important visit from Touker Suleyman, the owner of Hawes & Curtis, to Reward’s headquarters. Suleyman has been an influential figure in the retail sector, famously known for his appearances on the television show Dragons' Den, where he invests in promising businesses. During his visit, he advocated for the importance of data-driven commerce media strategies as the next frontier in retail marketing.

Suleyman stated, “Every CEO is closely monitoring spending now—whether it's on marketing, warehouses, or distribution. Nothing is off the table. All roads lead to data; it's one of the most valuable assets a business can own, provided it is utilized to maximize customer value.” His focus on analytics and customer insights underscores a shift in the way retailers must think about their marketing strategies in today's competitive environment.

Emphasizing Measurable ROI

One of the standout features of this partnership is the measured return on investment (ROI) that both parties expect to achieve. Suleyman emphasized that with Reward's vast customer network, Hawes & Curtis can segment its target audience more effectively, thereby reaching the right customers at the right time. This precise targeting is crucial in a time where marketing budgets are shrinking and brands must justify their expenses through direct, measurable outcomes.

From Reward's perspective, CEO Jamie Samaha expressed pride in welcoming such a reputable brand as Hawes & Curtis into their list of strategic partners. Samaha commented, “There's no better validation than having the 'King of Retail' recognize Reward for leading the way in driving profitable growth through data.” This collaboration not only reflects Reward's commitment to empowering retailers but also positions the partnership as a case study in leveraging insights for commercial success.

About Reward

Founded in 2001 by Gavin Dein, Reward is on a mission to transform customer engagement using its cutting-edge technology. The company has developed a powerful online platform that connects banks and retailers, allowing for a seamless integration of consumer purchasing insights with advanced loyalty solutions. With over $2 billion in cashback already returned to consumers, Reward continues to expand its innovative services in the world of commerce media.

As the retail landscape continues to evolve, partnerships like the one between Reward and Hawes & Curtis will likely serve as a blueprint for future endeavors in the retail industry. Retailers looking to thrive must embrace data as integral to their strategy, ensuring they not only attract but also retain customers in an increasingly digital marketplace.