#Japan #Tokyo #Next Generation #A$AP Rocky #Ray-Ban

A New Era of Eyewear: The Next Generation Collection

Ray-Ban and the multi-talented artist A$AP Rocky have joined forces to unveil a groundbreaking collection of eyewear, aptly named the Next Generation Collection. This exciting release showcases three completely new styles, premiered during the AWGE runway show at Paris Men's Fashion Week. For Ray-Ban Studios, this marks a bold initiative, promising to redefine the future of eyewear through innovative design and unorthodox perspectives.

Embracing the Future

The Next Generation Collection consists of three striking styles: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003. These eyewear pieces defy conventional design norms, featuring fluid lines that seem to defy gravity and silhouettes that transport the wearer to another dimension. With these designs, Ray-Ban aims not to follow current trends but to pioneer the next wave of fashion.

The Ultra Wrap Silhouettes

Each style in this collection presents a fusion of avant-garde fashion with sculptural aesthetics:

• - Ultra Wrap 001: This model leads the collection with its distinctive wrap-around silhouette and vibrant color schemes. Its futuristic design firmly challenges traditional notions of eyewear, redefining the concept of making a statement. Available in four color variants, prices range from ¥115,830 to ¥119,130.
• - Ultra Wrap 002: Embodying A$AP Rocky's vision in its most avant-garde form, this model features bold wide lenses resembling a mask. It boasts a robust temple and harmoniously blends advanced aesthetics with the gritty edge deeply rooted in hip-hop culture. Also available in four striking colors, priced between ¥115,830 and ¥119,130.
• - Ultra Wrap 003: Defined by its dramatic wrap-around lenses and thickly curved temples, this model exemplifies a visionary design birthed from the Next Generation Collection. Its clean lines and commanding presence draw inspiration from street style, designed for the future while maintaining a strong aesthetic identity. Available in five exciting color options, all priced at ¥115,830.

Premium Packaging

Each pair from the collection is showcased in premium packaging that features an acrylic cube and a maxi case. To make it even more special, a limited edition A$AP Rocky x Ray-Ban embossed logo is prominently displayed, making each model a collector's item.

A$AP Rocky’s Artistic Vision

The collection was unveiled during one of the most anticipated runway shows in the fashion world—AWGE—where A$AP Rocky’s vision comes to life through a blend of Harlem creativity, futuristic forms, and cultural edginess. The Next Generation Collection transcends mere accessories, elevating eyewear to wearable art.

A$AP Rocky: The Multi-Faceted Star

Rakim Mayers, known as A$AP Rocky, is not just an artist but a multi-talented entrepreneur, actor, and fashion icon who has taken the world by storm since his debut in 2011. With over 175 billion streams and more than 3.5 billion views on YouTube, he's made a significant impact on the music scene. His critically acclaimed albums, especially LONG.LIVE.A$AP and AT.LONG.LAST.A$AP, debuted at number one on the Billboard 200. Most recently, he released new tracks that are set to be featured in his upcoming fourth studio album, scheduled for launch soon.

Ray-Ban: Timeless Style

Since its inception in 1937, Ray-Ban has been at the forefront of eyewear culture. Initially created to protect pilots' eyes, Ray-Ban has maintained its iconic style through decades, frequently appearing in music and film, serving as a symbol of culture that never goes out of fashion. Today, the brand thrives as part of the Luxottica group while still appealing to musicians and celebrities alike.

The Next Generation Collection will be available for purchase at Ray-Ban's official online store and selected retail locations in Japan starting October 23, 2025, in limited quantities. Don’t miss your chance to get a piece of this innovative and stylish collaboration!