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Experience the Art of Magewappa at MAISON & OBJET PARIS 2026

In the heart of Paris, from September 10 to September 14, 2026, Gurunavi, Inc. is set to debut an extraordinary showcase titled "JAPAN WOOD x CRAFTSMANSHIP" at the renowned MAISON & OBJET PARIS. This event will emphasize Odate Magewappa, a traditional Japanese woodcraft with over a millennium of history, and its role in promoting sustainability and craftsmanship.

The pavilion will feature live demonstrations by Yoshimasa Shibata, one of only 16 certified masters in Japan specializing in Odate Magewappa. Attendees can witness the intricate art of wood bending using hot water and the unique stitching technique that employs wild cherry bark. These demonstrations not only highlight the artistic prowess of the craftsmen but also reflect the deep cultural heritage of Japanese woodworking.

Discovering Magewappa

Odate Magewappa dates back more than 1,000 years, with archaeological evidence tracing its origins to the 10th century. The craft has been handed down through generations and has evolved into a highly respected traditional industry in Japan. The process begins with the careful selection of natural cedar, which is softened in water heated above 80°C. The wood is then shaped by a skilled artisan using tactile intuition, a technique that has been refined over centuries.

This hands-on session offers visitors a rare opportunity to appreciate the craftsmanship firsthand, understanding how these pieces not only embody aesthetic beauty but also practical design. The natural properties of wood, including its antibacterial qualities and thermal regulation, make such products ideal for modern living, seamlessly blending tradition with contemporary style.

Innovative Design Meets Sustainability

The exhibition will showcase over 40 meticulously curated wooden products from Japan, ranging from furniture and home decor to tableware. These pieces masterfully combine advanced Japanese techniques with modern design sensibilities. The rich aroma of wood, along with its inherent sustainability, offers innovative solutions for environmentally-conscious lifestyles.

Japan's forestry practices contribute to this sustainability narrative, with around 70% of the country covered in forests, a significant portion of which are sustainably managed plantations. The circular use of forest resources supports reforestation efforts, ensuring a continuous supply of high-quality materials while reducing carbon emissions significantly. This makes wooden products derived from such practices not only eco-friendly but essential components in achieving corporate ESG goals.

Event Details

The MAISON & OBJET PARIS 2026 event will take place at the Paris Nord Villepinte, specifically at Hall 6, Stand N120 - P119. Visitors are encouraged to come and get immersed in an exhibition that celebrates both the beauty of woodcraft and the essential role it plays in sustainable living.

To explore more about this unique experience and stay updated, check the official exhibitor page at MAISON & OBJET.

Join us in celebrating heritage, craftsmanship, and a sustainable future at Gurunavi's pavilion during MAISON & OBJET PARIS 2026!