Exciting Innovations in Hair Care: &crew. to Showcase at Hair Care EXPO 2026

The beauty industry is buzzing with anticipation as &crew., a pioneering product brand born from the voices of stylists, prepares to exhibit at the Hair Care EXPO 2026. This event will take place from January 14 to 16, 2026, at the Tokyo Big Sight West Hall.

Founded by Shinya Yonesaki, representative director of Ken.LABO, &crew. aims to marry functionality with aesthetic appeal in salon equipment, addressing the real needs expressed by stylists. Their slogan, “Turning stylists’ wishes into reality,” embodies this mission. With over 1,000 salons designed and constructed under their belt, the brand is ready to unveil its latest product line at the expo to the public for the first time.

Innovative Product: The HAIR BOX

The highlight of the exhibition will undoubtedly be the HAIR BOX. At first glance, it may appear to be a simple storage solution, but in the world of hairstyling, it’s considered an essential tool. As salons evolve and grow, the necessity for a flexible storage option that can be added and repositioned easily has become clear. Existing options on the market often fall short, leaving stylists longing for something more tailored to their needs.

The guiding insight that led to the HAIR BOX was simple yet profound: “Moving is better than embedding.” This innovative, movable hair dust box not only improves workflow efficiency but also enriches the overall service experience in salons.

One satisfied salon manager remarked, “Since introducing the HAIR BOX, keeping the salon clean has become much easier, greatly enhancing our customers’ impressions. The ease of use for stylists directly correlates to client satisfaction.”

Ergonomics Meets Aesthetic Design

&crew. integrates ergonomic principles into the development of its products, thoroughly analyzing the motions and workflows of stylists. Features such as optimal reach, appropriate height for manipulating tools while standing, and efficient spatial configuration are meticulously designed for seamless incorporation into daily salon operations.

Stylists who have tried the HAIR BOX have shared their enthusiasm, noting, “Depending on how you arrange it, it fits perfectly into the flow of work without interruptions,” and “Having tools within reach makes customer interaction calmer and more professional.”

In addition, the brand is working on new units that focus on reducing stress for stylists working long hours by integrating functions around stylist chairs and creating ergonomic environments that promote optimal posture.

Innovative Space OS Strategy

The vision behind &crew. expands into the concept of “Space OS,” an industry-first modular platform designed to treat salon environments like operating systems. By allowing salons to rearrange and upgrade equipment as needed without the hassle of major renovations, this strategy offers flexibility to adapt to evolving trends and service models.

This revolutionary approach enables salon owners to add new furniture and features as if they were downloading apps to a smartphone, positioning &crew.’s concept at the forefront of salon spatial trends.

Special Events at Hair Care EXPO 2026

Product Demonstration Zone

Visitors will have the opportunity to experiment with the HAIR BOX and other &crew. products firsthand. Experience the convenience of waste disposal, flexible storage capabilities, and how altered workflows can enhance productivity.

Exclusive Seminars by Top Stylists

Renowned industry stylists will be featured in a special talk session focused on creating salon spaces where hairstylists can work with pride. They'll share personal insights on fostering a creatively fulfilling environment.

Developer Q&A Sessions

&crew’s product managers and designers will be available at their booth to discuss the passion behind their product development, insights into design decisions, and future plans—including a roadmap for approximately 30 new products to be launched in the coming year as well as the development of the Space OS strategy.

Exclusive Opportunity for Salon Monitors

In a groundbreaking initiative, &crew. is looking for just six salons to participate as monitor salons for the Space OS concept. Selected salons will receive early access to new products and operational support, and their feedback will directly inform the next generation of &crew. products.

Interested salons should reach out using the contact details provided below.

Future Outlook

As &crew. strives to be a brand that stands close by and supports stylists, their goal is to provide products that elevate the emotional experience of users with each use. Looking forward, they plan to roll out around 30 new products annually, addressing and solving challenges in the field promptly and innovatively.