#USA #New York #Seedtag #IAB Diligence #SafeGuard Privacy

Seedtag Strengthens Privacy Commitment through IAB Diligence Platform

In a significant move for the digital advertising industry, Seedtag, a global leader in neuro-contextual advertising, has announced its integration of the IAB Diligence Platform, powered by SafeGuard Privacy. This initiative not only underscores Seedtag's commitment to maintaining high standards of data protection but also sets a new benchmark for transparency and trust within the ad tech ecosystem.

Seedtag's ability to assure its clients of compliance with privacy regulations is greatly enhanced by this partnership. With the IAB Diligence Platform, businesses can verify compliance with the latest industry standards and provide a transparent view of their data handling practices. This is crucial in a time when consumers and regulatory bodies demand greater accountability from corporations regarding data privacy.

Brian Danzis, Chief Revenue Officer at Seedtag, emphasized the importance of privacy as a core value of the company. He stated, "Privacy has always been at the core of Seedtag and is embedded in every layer of our offering. This partnership streamlines the compliance process for onboarding and enables faster turnaround times." This is especially relevant as the ad tech landscape faces increasing scrutiny and regulatory pressure to protect consumer data effectively.

The IAB Diligence Platform is recognized as a leading tool for facilitating privacy compliance and promoting secure information-sharing among digital advertising partners. It offers a standardized and scalable approach to privacy diligence, enabling companies to evaluate their compliance practices systematically while managing third-party vendors more efficiently.

In today's climate, where 19 state privacy laws are currently in effect, Seedtag’s adoption of this platform ensures that its data handling protocols meet the most current legal requirements. This proactive approach will help build trust between Seedtag and its stakeholders, including consumers and business partners alike.

Some key benefits of the IAB Diligence Platform include:

• - Industry-Specific Privacy Assessments: Tailored inquiries that align with the unique focus of digital advertising participants, ensuring thorough due diligence concerning third-party risks.
• - Efficiency and Scalability: Automated compliance workflows significantly reduce repetitive tasks and expedite vendor assessments, streamlining processes across the board.
• - Regulatory Alignment: Continuous updates keep businesses informed about changes to privacy laws, such as the Protecting Americans' Data from Foreign Adversaries Act and the Multi-State Privacy Agreement (MSPA).

Michael Hahn, Executive Vice President and General Counsel at IAB, remarked, "By adopting this solution, Seedtag reinforces its dedication to consumer privacy, regulatory compliance, and ethical data practices." This commitment positions Seedtag as a leader in the industry, committed to staying ahead of evolving standards and fostering responsible stewardship over consumer data.

Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy, pointed out that privacy compliance should not be perceived merely as a regulatory burden but as a competitive edge. He noted, "The IAB Diligence Platform transforms what was once a complex, fragmented process into a streamlined solution that lets privacy-forward companies like Seedtag focus on what they do best—delivering results for their clients while adhering to the highest privacy standards."

The significance of this platform cannot be underestimated, as it has already garnered widespread use among hundreds of companies across the digital advertising landscape. Launched in 2024, the IAB Diligence Platform has positioned itself as a vital resource for businesses navigating the complex world of privacy compliance.

For those looking to learn more about this initiative and how it can impact the future of digital advertising, Seedtag encourages interested parties to visit https://safeguardprivacy.com/iab-diligence-platform/

About Seedtag

Founded in 2014 and headquartered in New York City and Madrid, Seedtag employs over 600 professionals across EMEA, LATAM, North America, and APAC. Utilizing advanced AI technology, Seedtag fosters privacy-first advertising at scale, moving beyond conventional contextual targeting to create custom audiences based on deeper insights into consumer interests and emotions.

About IAB

The Interactive Advertising Bureau (IAB) is dedicated to empowering the media and marketing sectors to thrive in the digital economy. With over 700 member organizations, IAB plays a critical role in developing standards, conducting research, and advocating for the needs of its members amidst evolving market dynamics.

About SafeGuard Privacy

SafeGuard Privacy stands as a leading force in privacy compliance solutions, specifically designed for organizations handling consumer data. By streamlining the legal assessment and vendor management processes, SafeGuard Privacy empowers brands to navigate the complexities of privacy regulations while achieving growth strategically.