#Japan #Nagoya #Japan IT Week #Softbrain #e-Sales Manager

Softbrain Launches Major Marketing Campaign in Chubu Area

Softbrain Inc., headquartered in Chuo-ku, Tokyo, led by President Hirofumi Toyota, is gearing up to launch its first significant marketing campaign in the Chubu region. This initiative will kick off on May 1, 2025, featuring TV commercials, advertisements in key stations like Nagoya Station, taxi ads, and participation in the upcoming Japan IT Week at Port Messe Nagoya starting May 28.

Background of the Marketing Campaign in Chubu

In accordance with its mid-term management plan starting in 2024, Softbrain has identified enhanced customer engagement as vital for its growth. With the slogan 'Success Lies in Customer Interactions,' this marketing strategy revolves around their proprietary CRM/SFA product, e-Sales Manager.

In the past year, the company has undergone a full renewal of its flagship CRM, the e-Sales Manager, alongside introducing various support tools, such as esm service for after-sales service operations, esm marketing for marketing automation, AI concierge for back-office task automation, and other tools that facilitate workflow and no-code development. Through this comprehensive product suite, Softbrain aims to improve productivity across multiple sectors.

In 2025, advancements in AI technology are expected to further elevate business productivity. Responding to the increasing demand in the Chubu and Kansai regions, Softbrain has decided to implement its first large-scale marketing efforts.

Highlights of the TV Commercial

The TV commercial, which has already been released online in January 2025, illustrates the competition between two companies, represented by a relay race scenario. Company A, which has implemented the e-Sales Manager, contrasts sharply with Company B, which has not yet embraced the software. The narrative showcases how companies that leverage vast amounts of customer data can derive optimal solutions and respond promptly to customers, establishing themselves as market leaders.

TV Commercial Details

• - Title: 'The Key is Customer Interactions' (30 seconds / 15 seconds)
• - Air Date: May 1 to May 30, 2025
• - Broadcasting Stations: Chukyo TV, CBC TV, Nagoya TV
• - Web Link: Watch the Ad

The Cast

• - Team A: Marketing: Tsukasa Iijima, Sales: Tomoaki Kamigaki, After Support: Nozomi Aihara
• - Team B: Marketing: Keisuke Nakagawa, Sales: Yohei Ko, After Support: Yuka Matsumoto
• - MC: Shunsuke Kitahara
• - Customer: Koji Kurosawa

Production Team

• - Creative Director: Ryo Hirao (KMCgroup)
• - Producer: Kenji Iwasaki (KMCgroup)
• - Director: Joji Kojima (Fieldcaster)

Transportation Advertisements

Further promoting its message, Softbrain will also launch transportation ads:

• - Air Dates: May 1 to June 8, 2025
• - Media Used: Includes hanging ads, venue-specific ads, and station posters across various networks such as the Nagoya Rinkai Express Railway and major JR stations.

Taxi Advertising

Additionally, from May 5 to May 30, 2025, taxi advertisements will roll out in Aichi, Gifu, Shizuoka, and Mie prefectures, contributing to broader outreach efforts.

• - Web Link: Taxi Ad (15 sec)

Participation in Japan IT Week

Softbrain will feature its products at Japan IT Week from May 28 to May 30 at Port Messe Nagoya, showcasing its full lineup and inviting media coverage. Registration for attendance is mandatory and available via their website.

• - Registration Link: Register Here

About e-Sales Manager

Since launching Japan's first CRM/SFA in August 1999, Softbrain has been transforming customer engagement processes across various domains, including marketing, sales, and after-sales services. Their flagship product, e-Sales Manager, among others like ma marketing and esm service, is built to enhance productivity and optimize business processes. Its implementation and consulting services boast a retention rate of 95%, underscoring their commitment to customer success.

About Softbrain Inc.

• - Company: Softbrain Inc.
• - Location: 11th Floor, Nomura Real Estate Ginza Building, 6-18-2 Ginza, Chuo-ku, Tokyo
• - Established: June 17, 1992

For any inquiries about this press release, please contact:

• - PR Contact: Ayako Akimoto, Sales Planning Department
• - Phone: 03-6779-9800
• - Email: press@softbrain.co.jp