#USA #St. Louis #Build-A-Bear #Teddy Bears #National Teddy Bear Day

Build-A-Bear Celebrates National Teddy Bear Day

On September 9, 2026, Build-A-Bear Workshop, an esteemed retail brand that brings joy to life through its unique experiences, will celebrate National Teddy Bear Day. This day is dedicated to recognizing the timeless joy and comfort provided by teddy bears, which have held a special place in the hearts of generations. To mark this occasion, Build-A-Bear is offering a delightful promotion of 2-for-$25 on Lil' Cubs, available both in-store and online at buildabear.com.

For over a century, teddy bears have served as symbols of friendship, imagination, and comfort. They are not just toys but cherished keepsakes that create lasting memories for children, parents, and even grandparents. Build-A-Bear’s interactive experience allows families to craft their own bears, fostering connections and cherished moments. Each bear that guests create embodies the love and care that goes into it, making it more than just a toy.

Kim Utlaut, the Chief Brand Officer of Build-A-Bear Workshop, beautifully captures the essence of these beloved furry friends: "Teddy bears are timeless because they stand for comfort, friendship, and imagination. At Build-A-Bear, we see every day how a furry companion can turn into a family tradition or a treasured memory, reminding us of the importance of caring for one another."

In a heartwarming initiative, Build-A-Bear is extending its celebration to support children in need. From September 9 to September 16, the brand encourages guests to contribute to the Build-A-Bear Foundation. For every dollar donated, the foundation will gift a teddy bear to a children's hospital, sharing comfort and hugs with those who need it most.

For families looking to join in the celebration, Build-A-Bear Workshops are located across the U.S. and internationally. To find the nearest Workshop or to partake in the online celebration, visit Build-A-Bear's official website and utilize their store locator tool. This initiative not only aims to elevate the spirits of children in hospitals but also strengthens the community bonds we cherish.

Founded in 1997, Build-A-Bear has grown into a leading global retail brand, known for its innovative and engaging customer experiences. The brand's mission to spread love and happiness is evident in every personalized bear guests create, culminating in a memorable 'heart ceremony' that resonates with guests of all ages.

With nearly 30 years of experience, Build-A-Bear continues to adapt and thrive amidst evolving cultural trends. The brand not only specializes in custom plush toys but also collaborates with beloved characters, offering pre-stuffed plush items, and shares original stories through Build-A-Bear Entertainment, LLC.

The slogan, "The Stuff You Love," captures the essence of Build-A-Bear's commitment to celebrating meaningful moments across diverse cultures and generations. In recent years, Build-A-Bear has achieved remarkable financial success, reporting revenues of $529.8 million for fiscal 2025, marking its fifth consecutive year of record-breaking results.

Whether you are a parent wishing to create special memories with your child or looking to share love with others, Build-A-Bear’s National Teddy Bear Day offers the perfect opportunity. Join in the celebration and contribute to a cause that brings joy and comfort to those who need it the most. Mark your calendars for September 9 and be a part of an event that spreads warmth and happiness to countless lives.