ITG Expands Globally Through PureRed Acquisition, Launches Halo Content Model in North America

ITG Expands Globally with the Acquisition of PureRed

BIRMINGHAM, England – Inspired Thinking Group (ITG), a prominent provider of AI-powered agile content solutions, has announced a significant strategic expansion into North America with its acquisition of PureRed, a well-established provider of omnichannel content and technology. This move brings ITG's innovative Halo content model to the region, which will enable the company to offer cutting-edge marketing solutions across the globe.

The acquisition strengthens ITG’s position in the fast-evolving content marketing sector. According to recent reports, the company has been recognized in both the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024 and Digital Asset Management 2025, becoming the only supplier to achieve leading status in both areas. This recognition reflects ITG's commitment to delivering excellence in content solutions to renowned global brands such as Samsung, Heineken, KFC, and Jaguar Land Rover.

Andrew Swinand, the global CEO of ITG and former head at Publicis Groupe Creative US, expressed his excitement regarding this expansion. "ITG is known in the UK and Europe for our agile Halo Content approach, along with the AI-driven Storyteq technology. Expanding our capability to offer these content solutions to a wider clientele worldwide is an exciting moment for ITG," Swinand commented. The acquisition of PureRed enhances ITG's workforce with over 500 skilled marketing professionals, bringing the total staff to more than 2,000.

With the growing importance of digital channels in marketing, the Halo content market has experienced explosive growth in recent years. "Brands worldwide now require tailored solutions that provide them with the ability to deliver personalized, high-quality content at scale—within their budget and without compromising speed," noted Swinand. By integrating PureRed’s capabilities, ITG aims to fill this critical gap and better support partners on a global scale.

Brian Cohen, the former CEO of PureRed and the newly appointed US CEO of ITG, expressed enthusiasm about the merger. "Over the years, we have built a strong client portfolio and earned a reputation for delivering exceptional omnichannel content and groundbreaking technology solutions. Partnering with ITG will allow us to amplify our impact and deliver even greater benefits for our clients. Both companies share a passion for innovation, creativity, and operational excellence, making this partnership an incredible opportunity for all parties involved," Cohen stated.

"This venture is about much more than just producing larger quantities of content; it's about harnessing the full potential of AI in marketing," Swinand added. By combining technology with creativity, ITG aims to craft the perfect narrative for every possible user interaction across all channels. With PureRed joining the ITG family, the company not only expands its capabilities but also leads the transformation of the industry through a smarter, AI-powered content approach.

Emma Watford, a partner at Bridgepoint, highlighted the significance of the US expansion for ITG. "This is a remarkable milestone for ITG, and we are thrilled to support the team in making their market-leading AI-powered content solutions accessible to a global audience. PureRed's robust capabilities and customer relationships make it an ideal complement for ITG, and together, they are well positioned to drive genuine innovations in the rapidly evolving content marketing landscape. We look forward to witnessing the impact of this partnership as ITG continues to set new standards for agile, data-driven content at scale."

In summary, this acquisition provides ITG with an opportunity to enhance its offerings in the North American market and addresses the growing demand for innovative, agile content solutions. As the landscape of digital content evolves, ITG is set to remain at the forefront, helping brands leverage AI to meet their marketing needs more efficiently and creatively than ever before.