PepsiCo, Griffith Foods, and Milhão Launch Innovative Farmer Incentive Program in Brazil
Advancing Regenerative Agriculture in Brazil's Cerrado
In a groundbreaking initiative, PepsiCo, in partnership with Griffith Foods and Milhão, has unveiled a pioneering direct farmer incentive pilot program aimed at fostering regenerative agriculture in Brazil's Cerrado region. This area is known for its diverse ecosystems and is crucial for agricultural production, contributing over 60% of Brazil's soybean output and a large portion of its corn. The new program is set to provide financial incentives to farmers who adopt eco-friendly farming practices, addressing the pressing issues of deforestation, soil degradation, and climate change that threaten the region's agricultural viability.
The Pilot Program and Its Significance
The incentive initiative employs a unique hybrid model known as
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