#Japan #Tokyo #Imagina Co. #System Research Co. #Culture Book

Strengthening Organizational Inner Branding with Culture Books

Imagina Co., Ltd., a branding support agency based in Chiyoda, Tokyo, has made headlines by creating a culture book for System Research Co., Ltd., headquartered in Nagoya, Aichi. This culture book was distributed for the first time on April 1, 2025, during the company's onboarding ceremony for new employees.

Background of Culture Book Production

In recent years, System Research has significantly expanded its workforce, increasing its number of new graduates hired by 1.5 times over the past four years. In March 2023, the company developed a new management vision that redefined its corporate direction in tandem with its existing management philosophy.

As the organization rapidly grew, there arose a stronger desire to ensure that the management philosophy and vision were deeply ingrained in every individual across the company. This urgency sparked the inception of the culture book project, aimed at fostering a common understanding of the company’s values and story among all employees through effective internal branding.

Story-Driven Structure that Fosters Brand Resonance

This culture book transcends a mere compilation of principles; it incorporates the history that the company cherishes and its aspirations for the future. It is structured in a way that allows each employee to easily relate their personal stories to the company's narrative.

Imagina, the creator of the culture book, operates on the belief that “corporate culture begins not with understanding, but with empathy.” The agency has assisted numerous companies in branding efforts centered around culture books, ensuring that the values resonate with employees.

Distribution at the Onboarding Ceremony with Insights from the CEO

During the onboarding ceremony on April 1, 2025, the culture book was handed out to each new employee. President Hirayama personally explained its significance, emphasizing the importance of the management philosophy and vision as essential guiding principles for each employee. He reiterated that the management vision encapsulates what the company aspires to be while simultaneously reflecting each employee’s personal aspirations. Furthermore, he encouraged the new members to embody the management vision through their daily actions in pursuit of the long-term goal, “Next Vision 50th.” Thus, the company commenced a new chapter built on understanding and empathy towards its culture.

Future Outlook

Looking towards the next decade, System Research attributes importance to being an organization where everyone moves in the same direction. The commitment of individual employees to take pride in their work and feel a connection under a shared philosophy is seen as crucial for the company's strength in this rapidly changing era.

As supporters of this vision, we at Imagina strive to ensure that a company's philosophy and vision do not remain mere words but are translated into actionable forms that resonate emotionally with employees, fostering a systemic foundation for corporate culture.

Contact Details for Imagina Co., Ltd.

• - Company Name: Imagina Co., Ltd.
• - CEO: Yoshiki Sekino
• - Headquarters: 3-5-2 Kojimachi, Chiyoda-ku, Tokyo, 102-0083
• - Business Activities: Corporate branding, consulting, and employee training programs
• - Phone: 03-3511-5525
• - Fax: 03-3511-8228
• - Website: imajina.com