#USA #White Plains #Kristin Juszczyk #Flipz #Kyle Juszczyk

Flipz® Partners with Kyle & Kristin Juszczyk: A Game Day Revolution

Flipz® is kicking off the new year with an innovative campaign that aims to redefine a long-standing football term. As part of its second annual "Flipz Up Your Game Day" initiative, Flipz, the popular chocolate-covered pretzel brand, has joined forces with professional football player Kyle Juszczyk and his wife, Kristin Juszczyk, to challenge the commonly used phrase "coin toss" in favor of a more fitting term: "coin flip."

The Movement Behind the Message

This initiative seeks to engage fans, leagues, and broadcasters to adopt "coin flip" as the standard vernacular, as the rules specify that the coin must flip in the air to be valid. Kyle and Kristin Juszczyk, who embody a deep understanding of football culture, are excited to be part of this unique push to set the terminology straight.

"Game day isn't just about the game; it's about the rituals surrounding it, especially snack time," says Ahad Afridi, CMO of Americas at pladis, the parent company of Flipz. Afridi emphasizes that Flipz is the perfect game day snack, combining sweetness, saltiness, and crunch to enhance viewers' rituals from kickoff to the final whistle.

Fun Facts and Figures

The campaign is not just about a name change. With the slogan "It's Not a Toss -- It's a Flip," Flipz invites fans to contribute their voices to a national petition advocating for this terminology change. This is entirely in line with their mission as the Unofficial Sponsor of the Coin Flip, showcasing their fun brand ethos.

Kyle and Kristin Juszczyk are enthusiastic advocates for Flipz, which has been a staple in their household. "Game day is full of rituals, big and small, and we’re excited to partner with Flipz to rally fans around making the Coin Flip official," they stated.

Engaging Fans and Spreading the Word

Fans can get involved by signing the petition at www.flipzthescript.com. In addition to this campaign, Flipz will bolster its marketing efforts through various channels, including digital platforms and television commercials. The campaign will also feature social media giveaways, where fans can win a commemorative Flipz-branded coin and a signed football designed by Kristin and Kyle Juszczyk.

A Legacy of Deliciousness

Founded in the 1990s, Flipz has established itself as a widely loved snack in America. Known for its decadent chocolate-covered pretzels, the brand offers a variety of flavors, including Milk Chocolate, Dark Chocolate, and White Fudge. Flipz continues to be the perfect complement to any snack moment, particularly during game day festivities.

A Continued Commitment to Quality

Operating under pladis, a company with over 300 years of confectionery expertise, Flipz is committed to delivering the highest-quality snacks. Their extensive portfolio includes beloved brands like McVitie's and GODIVA, showcasing the company’s dedication to providing top-notch products to consumers across the globe.

Join the Conversation

As the campaign launches today, Flipz encourages fans to participate actively in the discussion about football terminology while enhancing their game day experience with delicious snacks. More information can be found on Flipz's social media platforms, inspiring fans to partake in this lighthearted yet significant debate about their snack and football culture.

This fusion of culinary delight and sports culture represents not just a brand initiative, but a broader movement grounded in community engagement and camaraderie. Let's flip the script on game day terminology and make "coin flip" the term of choice today!