American Greetings Launches Holiday Cards Featuring Bing Crosby's Timeless Charm

In a delightful blend of nostalgia and modern technology, American Greetings has introduced a remarkable new collection of digital holiday cards starring the legendary Bing Crosby. With Christmas just around the corner, this collection aims to bring the magic of the season to a new generation of fans. The centerpiece of this launch is the SmashUp™ video ecard, which intricately weaves archival footage and artificial intelligence to transport users back to the iconic holiday special, "Bing Crosby's Merrie Olde Christmas" from 1977. Crosby's velvety smooth voice and timeless charm shine through as he delivers personalized greetings, including performances of his classic "White Christmas."

Available on both the American Greetings and Blue Mountain websites, alongside mobile apps for iPhone and Android, these customizable cards bring a fresh twist to Christmas traditions. With the ability to personalize messages for over 1,000 names, users can infuse a personal touch into their holiday greetings. Rob Matousek, Executive Director at American Greetings, emphasized the importance of this project, noting that Crosby not only epitomized the spirit of Christmas but also championed innovation throughout his career.

The collection is not limited to the SmashUp™ video ecard; it also includes five unique Christmas Creatacard™ designs. These cards feature festive, nostalgic artwork and heartfelt messages celebrating joy and peace during the holiday season. Users can enhance their cards with audio clips from some of Crosby's most beloved songs, including "Let It Snow!" and "Joy to the World," creating a deeply personal greeting.

Mary Crosby, Bing Crosby's daughter, expressed her enthusiasm for the project, stating, "As a family, we love what American Greetings has done to bring dad into homes everywhere." This sentiment encapsulates how the collection connects generations, allowing families to share their affection for Crosby's enduring legacy while celebrating the holidays.

With various membership options available, ranging from monthly to biennial plans, users can enjoy unlimited access to SmashUps™ and Creatacards™, along with other American Greetings digital offerings. For those looking to celebrate the season in style, this collection promises to deliver messages of warmth and joy that echo through the years.

American Greetings, a leader in the celebration market, offers a wide array of products for every occasion, from birthdays to weddings. This innovative digital greeting card launch underlines its commitment to blending traditional values with contemporary technology, ensuring that the essence of sharing love and celebration is never lost, regardless of how communication evolves. Each card acts as a reminder of the rich holiday traditions that Bing Crosby helped establish, making them an essential part of the festive season this year.

For further information on how to customize your holiday greetings and explore the full offerings, visit American Greetings’ official website or follow their social media channels. Celebrate the upcoming holiday season with a touch of nostalgia and the iconic spirit of Bing Crosby, leading us all into a merry and memorable Christmas.

Topics Consumer Products & Retail)

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