#USA #Summerville #Thorne #Sports Performance #Cade Cunningham

Thorne Unveils Nationwide Sports Performance Campaign with Cade Cunningham

In an inspiring move reflecting its dedication to athletes and fitness enthusiasts, Thorne has introduced a national Sports Performance campaign, embodying the spirit of hard work and commitment to performance optimization. This initiative is highlighted by professional basketball player and NBA All-Star, Cade Cunningham.

A Campaign Rooted in Disciplined Performance

Thorne's campaign builds upon their earlier initiative, the "Now I Know" campaign, reinforcing the belief that athletic performance is the result of consistent effort, disciplined habits, and scientifically-backed nutritional choices. Thorne’s approach emphasizes that shortcuts do not lead to sustainable success; rather, it is the daily dedication and intentionality that matter.

Cade Cunningham: A Model of Excellence

As an exceptional athlete, Cade Cunningham embodies the principles Thorne promotes throughout the campaign. Known not only for his athletic skills but also for his disciplined training regimen, Cunningham serves as a powerful figure representing how a thoughtful approach to nutrition and wellness can enhance performance. He stated, "Success isn't about finding shortcuts. It's about building habits you can rely on and staying committed to that process every day. Thorne approaches performance the same way I do."

Thriving Through Science-Backed Nutrition

At the core of this campaign are Thorne’s NSF Certified for Sport® products, carefully formulated to support both hydration and performance. Among these are:

• - Advanced Pre-Workout — $55
• - Plant Protein (available in Chocolate and Vanilla) — $49
• - Daily Electrolytes — $40

These products are specially crafted with clinically studied ingredients and evidence-based formulations, ensuring athletes have access to the highest-quality performance nutrition. This commitment to excellence runs parallel to the effort athletes put into their training, recovery, and preparation.

Trust in Performance

Mary Beech, Thorne's Chief Growth Officer, highlighted how athletes today face an overwhelming array of options but emphasized the importance of trusting the science behind their choices. "At Thorne, we believe performance starts with trust – trust in science, trust in the ingredients, and trust that what you're putting in your body will help support your goals. Cade embodies that same commitment to discipline, consistency, and continuous improvement, making him the ideal partner to bring this campaign to life," she said.

Creative Vision Behind the Campaign

The Sports Performance campaign, skillfully directed by Grammy Award-winning director Jack Begert and executed by the international creative studio P3, will run from August 10 to November 1. It features a suite of video and visual content, including three 30-second product chapter films and a combined hero film, which will be disseminated across various platforms including social media, connected TV, digital out-of-home advertising, and influencer marketing. Notably, the campaign will engage audiences in four major markets: Los Angeles, New York City, Dallas, and Miami.

About Thorne

Founded in 1984, Thorne has established itself as a leader in health and wellness solutions founded on scientific principles. They cater to a diverse clientele, including professional athletes and everyday individuals, using high-quality ingredients validated by clinical research. Through innovative technology like Taia™, their AI-powered wellness advisor, Thorne empowers individuals to confidently navigate their health journeys.

As Thorne continues to expand its reach and strengthen its impact in the field of sports performance, the partnership with Cade Cunningham marks a significant milestone in showcasing the power of trending science-backed approaches to wellness.

For more details on Thorne and their sports performance products, visit Thorne.com.