So-Young International Inc. Reports Third Quarter 2025 Financial Performance Highlights
So-Young International Inc. (Nasdaq: SY), a leader in the aesthetic treatment sector in China, has released its unaudited financial results for the third quarter of 2025, which ended on September 30. Demonstrating both operational growth and market expansion, the company reported total revenues amounting to RMB386.7 million (approximately US$54.3 million), marking a 4% increase from RMB371.8 million in the previous year’s equivalent quarter. Significantly, the revenue derived from aesthetic treatment services soared to RMB183.6 million (US$25.8 million) from RMB45.4 million in the same period last year, indicating an impressive growth of more than 300%. These figures reflect a steady upward trend in consumer demand for aesthetic services as well as the effectiveness of So-Young's strategic expansion efforts.
Despite reporting a net loss attributable to So-Young International Inc. of RMB64.3 million (US$9.0 million), contrasting sharply with a net income of RMB20.3 million from the same period in 2024, the company’s operational highlights present a promising outlook. Notably, the number of verified treatment visits to branded aesthetic centers reached over 89,800 compared to approximately 23,600 in Q3 2024, highlighting a substantial increase in customer engagement with the brand.
The number of aesthetic treatment services performed also surged, exceeding 194,700 as opposed to just 49,100 in the previous year’s third quarter. By the end of September 2025, So-Young boasted over 130,000 active users, up from approximately 30,300 a year prior, illustrating a robust increase in its consumer base. The company's core membership also grew significantly, adding over 10,000 members during the quarter, representing a remarkable 40% sequential growth. Core members played a crucial role in the company's revenue flow, contributing to roughly 88% of revenue streams from aesthetic treatment services, combined with a high repurchase rate of around 70%.
As of the end of Q3 2025, So-Young had a total of 39 operational aesthetic centers across major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, with 20 centers achieving profitability. This increasing footprint not only solidifies the brand’s presence in the market but also emphasizes consumer trust and satisfaction with the services offered. The company’s Chief Executive Officer, Mr. Xing Jin, asserted that the continued growth in their aesthetic service revenues indicates immense confidence in their clinics, and they aim to make high-quality treatments more accessible to a broader audience.
From a financial standpoint, the cost of revenues rose to RMB203.8 million (US$28.6 million), a 43% increase from RMB142.2 million in Q3 2024, largely attributed to the scaled operations of their aesthetic centers. Operating expenses also climbed, totaling RMB255.6 million (US$35.9 million), relative to RMB225.0 million a year ago, driven primarily by heightened sales and marketing expenses as well as general and administrative costs due to further business expansion. However, the company perceives these investments as essential to fortifying their market position and the overall health of their service network.
Looking ahead, So-Young has projected that its aesthetic treatment services revenues for the fourth quarter of 2025 will fall between RMB216.0 million (US$30.3 million) and RMB226.0 million (US$31.7 million), signaling an anticipated increase of approximately 165% to 178% compared to the corresponding period of 2024. This ambitious outlook highlights So-Young's confidence in continued growth within the aesthetic market, leveraging its innovative strategies and operational improvements.
In summary, So-Young International Inc. has showcased a combination of substantial growth in service demand and operational expansion during Q3 2025. As the landscape of aesthetic treatments continues to evolve, the company's proactive approach and focus on delivering high-quality services positions it for sustained future success. Investors and industry observers will likely be keen to monitor So-Young's performance as they navigate the final quarter of the year and beyond.