CHiQ Partners with Olympic Champion Andreas Wellinger at FIS Ski Jumping World Cup
The FIS Ski Jumping World Cup recently kicked off in Titisee-Neustadt, Germany, with CHiQ proudly serving as an official partner of this high-profile sporting event. With a reputation for high-quality smart home appliances, CHiQ aimed to impress spectators by showcasing a brand image that perfectly combines intelligence and elegance. During this spectacle of snow and sport, CHiQ and its brand ambassador, Olympic champion Andreas Wellinger, made a significant impact on the slopes, which highlighted the brand's international appeal and strength.
As a globally recognized name in smart home technology, CHiQ consistently strives to integrate its philosophy of 'Smart with Style' into the everyday lives of consumers. In September, Wellinger made his appearance as CHiQ's brand ambassador at the IFA show, where the company first revealed its collaboration with the FIS Ski Jumping World Cup, the Deutscher Skiverband e.V. (DSV), and Wellinger himself. Following this announcement, CHiQ launched a promotional video that captures the excitement of snow sports aimed at fans worldwide, showcasing CHiQ's unique charm and global reach.
During the World Cup events, CHiQ raised brand awareness through a series of advertising displays and immersive skiing attractions that drew substantial excitement. To further establish its market presence and highlight its innovative product range, CHiQ has recently unveiled the M9 series of QLED TVs in Europe. These new 4K QLED models feature an impressive refresh rate of 120 Hz DLG and are equipped with MEMC motion compensation for ultra-sharp and responsive visuals. The company's popular multi-door refrigerators also include electronic temperature controls and adaptable Care+ Space zones catering to various needs. In addition, the stylish ColorLuxe washing machine with its smart controls offers a revolutionary laundry experience.
On Black Friday, which marks the traditional start of the holiday shopping season in Europe, CHiQ TVs and refrigerators ranked among the top 10 best-selling brands across multiple Amazon sites. Sales increased by nearly 20% compared to the same day in previous years, emphasizing the brand's dominance in the regional market.
Over the years, the globalization journey of Changhong, the parent company of CHiQ, has evolved from merely exporting products to creating worldwide resource synergies. This journey now includes diversifying products, technology, talent, capital, and brand recognition. Sponsoring ski events has not only been a successful entry into sports marketing but is also a strategic move to engage younger demographics and build connections with the brand.
Recently, Changhong has fostered a passion for winter sports among Chinese consumers by acting as a partner for the FIS Snowboard and Freeski Big Air World Cup. Furthermore, CHiQ has utilized the international platform of the FIS Ski Jumping World Cup to project a dynamic, stylish, and globally appealing brand image. Its focus on winter sports marketing underscores Changhong's global orientation and the company's strong connection to a younger audience.
Looking forward, CHiQ plans to expand its global sports marketing efforts while leveraging advanced technology and superior design to develop innovative appliances that enhance daily living. Through collaboration with consumers worldwide, CHiQ aims to realize dreams and create a better future.
As a globally recognized name in smart home technology, CHiQ consistently strives to integrate its philosophy of 'Smart with Style' into the everyday lives of consumers. In September, Wellinger made his appearance as CHiQ's brand ambassador at the IFA show, where the company first revealed its collaboration with the FIS Ski Jumping World Cup, the Deutscher Skiverband e.V. (DSV), and Wellinger himself. Following this announcement, CHiQ launched a promotional video that captures the excitement of snow sports aimed at fans worldwide, showcasing CHiQ's unique charm and global reach.
During the World Cup events, CHiQ raised brand awareness through a series of advertising displays and immersive skiing attractions that drew substantial excitement. To further establish its market presence and highlight its innovative product range, CHiQ has recently unveiled the M9 series of QLED TVs in Europe. These new 4K QLED models feature an impressive refresh rate of 120 Hz DLG and are equipped with MEMC motion compensation for ultra-sharp and responsive visuals. The company's popular multi-door refrigerators also include electronic temperature controls and adaptable Care+ Space zones catering to various needs. In addition, the stylish ColorLuxe washing machine with its smart controls offers a revolutionary laundry experience.
On Black Friday, which marks the traditional start of the holiday shopping season in Europe, CHiQ TVs and refrigerators ranked among the top 10 best-selling brands across multiple Amazon sites. Sales increased by nearly 20% compared to the same day in previous years, emphasizing the brand's dominance in the regional market.
Over the years, the globalization journey of Changhong, the parent company of CHiQ, has evolved from merely exporting products to creating worldwide resource synergies. This journey now includes diversifying products, technology, talent, capital, and brand recognition. Sponsoring ski events has not only been a successful entry into sports marketing but is also a strategic move to engage younger demographics and build connections with the brand.
Recently, Changhong has fostered a passion for winter sports among Chinese consumers by acting as a partner for the FIS Snowboard and Freeski Big Air World Cup. Furthermore, CHiQ has utilized the international platform of the FIS Ski Jumping World Cup to project a dynamic, stylish, and globally appealing brand image. Its focus on winter sports marketing underscores Changhong's global orientation and the company's strong connection to a younger audience.
Looking forward, CHiQ plans to expand its global sports marketing efforts while leveraging advanced technology and superior design to develop innovative appliances that enhance daily living. Through collaboration with consumers worldwide, CHiQ aims to realize dreams and create a better future.
Topics Consumer Products & Retail）
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