Guy Fieri's Flavortown Secret Sauce Crowned Sauce of the Year 2025

Guy Fieri's Flavortown Top Secret Sauce Wins Prestigious Award



In a momentous announcement at the ADS 2025 Annual Business Forum in Scottsdale, Arizona, the Association for Dressings & Sauces (ADS) has honored Guy Fieri's Flavortown Top Secret Sauce with the coveted Sauce of the Year Award for 2025. This remarkable recognition marks the seventh time Litehouse, Inc., the producer of the sauce, has secured this esteemed title.

A Flavorful Triumph


Guy Fieri, better known as the celebrity chef and TV host who brought Flavortown into the culinary lexicon, expressed his excitement, stating, "Being named Sauce of the Year from the ADS is an amazing honor for all of the residents of Flavortown. Our Top Secret Sauce is the real deal delicious and as versatile as any sauce out there. This sauce is a personal favorite of mine, and all of us in Flavortown are excited for the recognition. We continue to bring everyone the flavor they want and deserve!"

The Flavortown Top Secret Sauce features an imaginative blend of ingredients, including savory chili powder, mustard, and garlic, all coming together for a creamy aioli texture that complements a variety of dishes. The versatility of the sauce makes it an essential staple, whether for wings, ribs, or that ultimate burger.

A Rich Lineup of Flavors


The recognition of the Top Secret Sauce is not merely a standalone achievement but highlights the broader Flavortown product lineup. From smoky barbecue to fiery wing sauces, the range aims for bold tastes that transform everyday meals into extraordinary culinary experiences.

As Paul Hemingway, Vice President of Marketing at Litehouse, expressed, "At Litehouse, we're all about building layers of flavor throughout the grocery store. Our partnership with Guy and the Flavortown team brings that mission to life in a big way. Being recognized as a seven-time winner of the Sauce of the Year award is a testament to our passion, creativity, and flavor innovation."

The Process Behind the Award


The Sauce of the Year award, presented by the ADS, stands as a mark of excellence in the industry, celebrating innovative products that captivate taste buds. Earlier this year, products were nominated, and subsequent blind taste tests were conducted at the ADS 2025 Technical Meeting in Denver, Colorado, determining the winner based on overall flavor. Jeannie Milewski, President of ADS, emphasized the significance of this recognition, stating, "We are ecstatic to extend this award to Guy Fieri and Litehouse. This award is a true testament to excellence, earned through a highly competitive field that grows stronger each year."

Availability


Food enthusiasts can find the Flavortown Top Secret Sauce and other offerings in grocery stores nationwide, including big chain retailers such as Walmart and Kroger. Additionally, the products are available online through platforms like Amazon, allowing fans to keep the flavor train rolling in their kitchens.

About Guy Fieri


Guy Fieri boasts a reputation as one of the culinary world’s most influential figures, recognized not only for his vibrant personality but also for his extensive culinary empire that includes over 80 restaurants, a vineyard, and various culinary products.

About Litehouse Inc.


Founded in Hope, Idaho, over six decades ago, Litehouse, Inc. has become a leader in producing a diverse array of sauces, dressings, and dips. With multiple manufacturing facilities and a commitment to quality, Litehouse prides itself on being a 100% employee-owned company with innovation at its core.

Indeed, the Flavortown Top Secret Sauce's ascent to Sauce of the Year not only celebrates a distinctive flavor but also exemplifies the dedication to culinary excellence shared by Guy Fieri and Litehouse, further solidifying Flavortown’s place in the hearts and kitchens of flavor lovers everywhere.

Topics Consumer Products & Retail)

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